Video IRIS.TV launches Contextual CTV Deal Library IRIS.TV announced the launch of its new contextual CTV (Connected TV) deal library. This library offers advertisers a collection of curated, video-level contextual Private Marketplaces (PMPs).
Video Innovid announces granular ad performance measurement across DSPs and SSPs Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).
Video CTV poised for Surge as market embraces programmatic buying The study, titled "CTV, Targeting, and Sustainability - Europe 2023-2024," reveals key trends shaping the European digital media landscape, with a focus on CTV, targeting strategies, and sustainability efforts.
Video Vevo partners with PubMatic to expand programmatic buying for Music Videos on CTV PubMatic this week announced a partnership with Vevo, the world's largest music video network, to expand programmatic buying across its global Connected TV (CTV) network.
Social Pinterest makes Its streaming debut with "Deliciously Entertaining" Pinterest, the popular visual inspiration platform, is venturing into the world of streaming with its first-ever original show, Deliciously Entertaining.
Search Google Ads offers Brand Controls and Conversion Boosts for Performance Max Campaigns Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.
Search Performance Max Campaigns: Targeting New Customers for Business Growth Google Ads has clarified the ability of Performance Max campaigns to acquire new customers, addressing concerns that they solely focus on remarketing.
Video Performance Max Campaigns: Video Integration Boosts Conversions Google Ads this month has emphasized the importance of video in Performance Max campaigns, citing a 12% average conversion uplift for advertisers who include at least one video.
Search Managing Branded Queries and AI-Generated Assets in Performance Max Campaigns Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.
Search Google's Performance Max gets a Gemini Boost Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
Video Featured ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
Video Google introduces top earning content by format in YouTube Analytics YouTube has updated its YouTube Analytics revenue to include a new feature that shows creators their top-earning videos by format. This includes Shorts, VOD (video on demand), and live streams.
Video Featured Fubo sues Disney, Fox, Warner Bros. Discovery over Antitrust concerns, citing Sports Streaming Cartel FuboTV, a sports-first live TV streaming platform, has filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates.
Video OpenRTB Specification introduces Provisional Attributes to streamline innovation The Programmatic Supply Chain Working Group (PSCWG) yesterday announced the introduction of Provisional Attributes within the OpenRTB Specification, aiming to streamline the adoption of new features and attributes within the programmatic ecosystem.
Video Featured Nielsen data crowns YouTube #1 streaming service in US for 12 months Nielsen confirmed YouTube as the leading streaming platform in the United States for watch time, holding the position for a full year.
Video Featured Walmart to acquire VIZIO in $2.3 billion deal to expand advertising reach Walmart and VIZIO today announced a definitive agreement for Walmart to acquire VIZIO for $11.50 per share in cash, valuing the company at approximately $2.3 billion.
Display Apple iPhone reigns supreme in mobile device market share Pixalate today released its Q4 2023 Mobile Device Global Market Share Report, analyzing mobile device usage across key regions. The report reveals Apple iPhone's continued dominance in most areas, but also highlights regional differences.
Video Streaming surges in Poland as Traditional TV holds steady Polish viewers are increasingly turning to streaming services, with streaming viewership jumping 8% in January 2024 compared to December 2023, according to the latest Nielsen Gauge™ report.
Video Streaming services see slight dip in viewing share in Mexico Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023.
Video Featured Majority of Influencers caught hiding ads, risking action from EU authorities A recent investigation by the European Commission and national consumer protection authorities revealed a widespread failure by influencers to disclose paid content.
Data Nexxen enhances TV Intelligence Solution with Streaming Viewership Data Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.
Video Pixalate releases Q4 2023 Global Connected TV (CTV) Seller Trust Index Pixalate this week unveiled its Q4 2023 Connected TV (CTV) Seller Trust Indexes (STIs), ranking the quality and integrity of programmatic sellers across Roku, Amazon Fire TV, and Samsung Smart TV.
Search Featured When to use Search, Demand Gen, and Performance Max campaigns in Google Ads Search, Demand Gen, and Performance Max are right now the prominent campaigns in Google Ads platform. Know when to use each one.
Video Featured Amazon makes Vertical Video Ads available for Sponsored Brands Campaigns Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.
Display Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.
