Nielsen report reveals Streaming Surge in Mexico's TV viewing landscape
Nielsen's The Gauge for Mexico shows streaming reached 19.7% of TV viewing in July 2024, with YouTube leading growth.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Streaming dominates TV Viewing in July, Nielsen's The Gauge reports record share
Nielsen's latest The Gauge report shows streaming reached 41.4% of TV viewing in July, with YouTube breaking 10% share.
Oracle Audiences to Sunset in Display & Video 360: Key Changes Ahead
Google's Display & Video 360 to remove Oracle audiences and introduce new features for enhanced advertising efficiency.
Amazon enhances streaming TV ad transparency with show title reports
Amazon expands content transparency reports for Streaming TV ads, now including show title breakdowns for Prime Video and Freevee.
FuboTV: The Sports-Centric Streaming Service Challenging Industry Giants
Explore FuboTV's extensive sports offerings, recent legal actions, and position in the competitive streaming landscape.
CTV emerges as key channel for engaging black American audiences, study shows
New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.