The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.
Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.
LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.
New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.
Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.
Paramount captured 8.9% of TV in November 2025 with strong monthly gains, though down from 9.3% in 2024. Netflix grew to 8.3% while YouTube leads at 12.9% share.
Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.
YouTube redesigns television playback interface with repositioned controls, new description button, and improved subscriber experience across TV screens.
