Display Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.
Video The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024 The Trade Desk today announced the financial results for its fourth quarter and fiscal year ended December 31, 2023. The company exceeded expectations, achieving 23% year-over-year revenue growth and solidifying its position in the dynamic advertising industry.
Video YouTube Creators Update: Deep Dive into the Latest Features This week's YouTube Creators Update brings exciting news for creators seeking improved workflows, engagement opportunities, and monetization tools. Let's explore each update in detail.
Video DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.
Video OpenAI unveils Sora: a Text-to-Video AI model that generates realistic scenes Sora doesn't simply create still images; it can produce high-definition videos up to 60 seconds long, complete with complex camera movements, detailed settings, and multiple characters expressing emotions.
Display AppLovin revenue soars in 2023 AppLovin capped off a successful 2023 with strong financial results and a positive outlook for the future. The company's shareholder letter, released yesterday, highlighted revenue growth of 17% year-over-year to $3.3 billion.
Retail Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.
Video YouTube rolls out new features for creators, including free Channel memberships gifting YouTube today announced a number of new features designed to make it easier for creators to create and share content, and to connect with their audiences.
Video Freevee Advertisers gain transparency with New Content Genre and Rating Reporting Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.
Video X's Amplify Pre-roll offers Monetization Options for Video Creators X's Amplify Pre-roll is a program enabling verified X video publishers to monetize their content through pre-roll ads.
Video UK TV Public Broadcasters unite to launch a streaming app in Q2 A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
Video Featured YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.
Data Nielsen Expands YouTube CTV Ads Measurement to 11 Countries Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
Video Innovid enables self-service creation of interactive CTV ads for Live Streaming Events Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.
Search Google updates Political Content policy for Mexico Elections Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.
Video YouTube Quiz tests readiness for YouTube Partner Program (YPP) YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
Video Valentine's Day on Google TV Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
Video YouTube releases Open-Source Scripts to help partners and creators to Manage Content YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.
Video ESPN, FOX, and Warner Bros. Discovery to launch Joint Streaming Sports Service in the U.S. ESPN, FOX, and Warner Bros. Discovery this week have agreed to create a joint venture to launch a new streaming sports service in the U.S.
Video FreeWheel launches Beeswax Inventory Desk to Streamline TV Ad Buying FreeWheel this week announced the launch of the Beeswax Inventory Desk, a service designed to simplify and improve access to premium video ad inventory for buyers and sellers.
Data AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
Social Meta launches Engaged-View to help advertisers drive more video insights and performance Meta this week introduced a new attribution setting called Engaged-view to help advertisers measure conversions that occur within 24 hours of a video ad being played for at least 10 seconds (or 97% of its length if shorter).
Audio Featured YouTube Music and Premium Surpass 100 Million Subscribers YouTube Music and Premium have reached a significant milestone, surpassing 100 million subscribers as of January 2024, according to a recent announcement by Lyor Cohen, Global Head of Music at YouTube.
Display Gen Z values the ad-supported internet nearly twice as much as Boomers A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers.
Video Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.
