Upfront week reshapes TV ad money as OpenAI bolts on custom audiences
Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube's AI face shield now covers every creator 18 and over
YouTube expands AI likeness detection beyond the Partner Program to all eligible creators aged 18+, enabling face scan requests and privacy removals in Studio.
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Bond, James Bond - now with auditions: Amazon MGM finally starts looking
After 4.5 years of speculation, Amazon MGM Studios confirmed on May 14, 2026 that James Bond auditions have begun, with Nina Gold tapped to find the new 007.
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Amazon Audiences reach Netflix EMEA on May 18
Amazon DSP shopping signals go live on Netflix inventory across EMEA on May 18.
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Tracy McGrady's OBL lands on Fubo Sports Network in first streaming deal
Tracy McGrady's Ones Basketball League debuts on Fubo Sports Network FAST channel this summer, with three 1v1 event days starting May 15 in Orlando, Florida.
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YouTube's Q1 2026 TV update brings AI search and family controls to smart TVs
YouTube rolls out conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update.
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Amazon's authenticated graph: new pitch, mostly old plumbing
Amazon Upfront 2026 pitched a 90% authenticated graph and Dynamic TV Creative, but most of the stack was already shipped at November 2025's unBoxed conference.
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Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
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Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets
Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027.
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YouTube's 18x surge in Google Discover reveals a hidden video pipeline
A new study maps the three-stage YouTube cascade inside Google Discover that grew 18x in a single quarter, now reaching 13% of English devices by February 2026.
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Gracenote: missing show data is costing CTV billions in linear TV ad budgets
Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.
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Spotify video API goes live on five hosting platforms, Apple HLS deal follows
Spotify video distribution API is now live on Libsyn, Podigee, Audioboom, Audiomeans, and Podspace, with Apple HLS cross-platform support coming later in 2026.
