RTL, a Media Group with broadcast operations in Europe (Germany, France, Netherlands, Belgium, Luxembourg, Croatia, Hungary, Spain) and operations in all world with Content Production, just announced this month the full acquisition of the ad tech video company SpotX, a big step, owning one of the main programmatic exchange for

Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.

Connected TV´s have applications that display content. The interface looks like a screen on a smartphone, and in many cases, the operative system behind is the same.

If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it or a hybrid solution.

There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc.

Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app. Through the partnership with Teads, Business Insider will have have now outstream ads shown to

This one-hour webinar will include Ooyala’s top tips for attracting viewers, keeping them engaged and earning more with AVOD. The discussion will be led by Sergio Santos, Strategic Media Consultant and industry expert for Ooyala. The webinar will happen on 5th October, 7pm Frankfurt, 6pm London, 4am Sydney, 1am

InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad