The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.
These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.
Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.
Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.
This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.