Video Magnite to acquire SpotX Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.
Video Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.
Data Google achieves 95% of the conversions per dollar spent using FLoC Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
Video DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
Data iSpot acquires Ace Metrix The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Video Casted launches Video Podcasting B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.
Video LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.
Video TEGNA signs with FreeWheel a new multi-year deal FreeWheel last week announced that it signed a new multi-year deal with TEGNA to transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
Display Europeans spent $14.8 billion across the App Store and Google Play during 2020 United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.
Video Roku surpasses 50 million active accounts Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.
Video Discovery launches discovery+ in the US and in Europe discovery+ costs $4.99 per month or $6.99 per month without ads.
Video Oracle exposes StreamScam, an ad fraud operation in Connected TV StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.
Video Fire TV now reaching 50 million monthly active users worldwide Amazon launched Fire TV six years ago.
Display Google's plan to transform online publishers into content creators The recent antitrust lawsuit says Google plans to transform online publishers into content creators.
Video US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."
Video Google to add controls in Ad Settings for gambling and alcohol ads The new controls in Ad Settings, for gambling and alcohol ads, enables users to see fewer gambling and alcohol ads.
Video Google introduces Connected TV apps in the app targeting of DV360 Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.
Video HBO to move out of Amazon Channels to gain a direct relationship with users A direct relationship to users potentially means exclusive inventory and data for Xandr.
Video LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.
Video Amazon DSP introduces a beta for Fire TV ads Fire TV ads are sponsored tiles that appear on the Fire TV home screen.
Video Amazon rolls out worldwide Prime Video signals in Audience Builder Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.
Video Google extends similar audiences to reach connected TV devices The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.
Video Google adds YouTube Engagements in the attribution reports Advertisers need to opt-in for the cross-network attribution beta in Google Ads.
Video Disney reorganizes its structure to focus on streaming Disney is shifting its focus to the growing business: streaming.
Display Google adds support for programmatic deals in Display & Video 360’s forecasting tool DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.
