Video What is Ad Completion Rate? Ad Completin Rate measures the percentage of video or audio ads that were completed once started. So Completion Rate is the percentage of video impressions that played to completion.
Video OTT app Peacock reaches nearly 3 million installs in the first month Peacock’s free version is completely ad-supported.
Video 45% marketer’s struggle to maintain scale in third-party-cookie-restricted environments 55% of brand decision makers think consumer privacy restricts programmatic buying addressability.
Video Astound Commerce launches VTail, a video-etailing solution for ecommerce Video-etailing is a live video shopping solution that brings the in-store experience to customers via mobile video.
Display Rubicon Project changes name to Magnite Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.
Search Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.
Video Microsoft shuts down the streaming gaming platform Mixer Mixer is transitioning the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.
Video Google expands inventory for TrueView for Action campaigns According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.
Video Google includes YouTube in Google Ads' attribution reports On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.
Video Google launches a lightweight SDK to help distributors monetizing the connected TV Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.
Video Mark Zagorski, COO, leaves Rubicon Project Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.
Video Spotify introduces video ads in Spotify Ad Studio Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada.
Video Google creates YouTube BrandConnect to mediate influencer marketing Google today announced that it’s evolving FameBit by YouTube to YouTube Brand Connect, a platform for influencer marketing on YouTube.
Video FreeWheel: Connected TV is now a mature platform “The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.
Video DoubleVerify detects a 161% increase year-over-year in fraudulent CTV traffic DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
Video Google to add an OTT line item in DV360 Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.
Video Time spent with OTT video content to surpass 62 minutes per day this year eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
Video Google creates a TV section in DV360’s Marketplace Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
Video Disney tests Nielsen’s Addressable TV Advertising solution Nielsen last week announced that Disney Media Networks has joined Nielsen’s Addressable TV beta program.
Video Connected TV usage remains above pre-COVID-19 levels, Nielsen finds Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA grew along with overall media use, rising by over 1 billion hours as the weeks passed.
Display Google updates Display & Video 360 API v1 Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
Display Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.
Video Google to change the TrueView name to YouTube in DV360 Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.
Video Amazon DSP launches Prime Video audiences Amazon this month announced the launch of audiences based on content streamed on Prime Video.
Display Rubicon Project to move listing from NYSE to Nasdaq Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.
