Display Google Ads ceases purchasing in-app ads through multicall requests in waterfalls Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.
Video Video view campaigns on YouTube Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.
Display Apple Top Apps and Games of 2023 on the App Store Apple yesterday released the year-end charts for the App Store, showcasing the most popular apps and games of 2023.
Video Video Reach Campaigns (VRC) for Efficient Reach now reach YouTube in-feed and YouTube Shorts Google this month updated Video Reach Campaigns (VRC) for Efficient Reach to allow advertisers to reach viewers across three different inventory types: in-stream, in-feed, and Shorts. This update makes VRC for Efficient Reach more versatile for reaching a wide range of viewers.
Video Magnite opens its first office in India Magnite today announced the opening of its first office in India, in Mumbai. This expansion marks Magnite's commitment to supporting publishers and buyers in one of the fastest-growing digital advertising markets globally.
Video Netflix releases its first Viewing Report Netflix today released its first-ever comprehensive viewing report: What We Watched: A Netflix Engagement Report, which provides insights into what viewers are watching on the platform.
Display Similarweb and HypeAuditor releases 2024 Marketing Benchmark Report Similarweb and HypeAuditor today released the 2024 Marketing Benchmark Report, providing detailed insights into the performance of businesses across seven key industries.
Video YouTube Select YouTube Select is an advertising program that provides brands with access to the top 5% of most popular channels on YouTube. These channels are handpicked by YouTube teams based on their high engagement, viewership, and relevance to specific markets.
Video Debunking the Myth: Twitch DSP does not exist All advertising on Twitch is managed through Amazon DSP, the unified advertising platform of Amazon.
Display Adobe Creative Visual Report forecasts Innovative and Inspirational Trends Will dominate in 2024 The 2024 Adobe Creative Trends Report, released this week, reveals four emerging trends that will be shaping the creative landscape next year: Calming Rhythms, Wonder and Joy, Dynamic Dimensions, and The New Nostalgia.
Video Google TV to become a YouTube targeting option in DV360 Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.
Video YouTube to expand 30-Second Non-Skippable Video Ads globally YouTube yesterday announced it is expanding the availability of 30-second non-skippable ads to all countries through Instant Reserve, in DV360.
Data ANA Programmatic Media Study Reveals Transparency Challenges in Digital Advertising The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.
Video Goldbach integrates Magnite's streaming SSP and SpringServe ad server Goldbach is integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server, enabling advertisers to effectively deliver ads across devices and video providers.
Video IAB Tech Lab expands CTV App Store Support in App-Ads.txt aggregator The IAB Tech Lab has announced the addition of three new CTV app stores to its App-Ads.txt aggregator: Samsung, Vizio, and LG. This expansion further enhances supply chain transparency in the CTV inventory market.
Video YouTube: Trending Topics and Creators in 2023 As 2023 draws to a close, YouTube has released a recap of the trending topics and creators that captured the attention of users this year.
Display What are Demand Gen experiments? Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.
Display Curated Deals Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.
Video Checklist for buying premium TV advertising In a move to enhance transparency and accountability in the video advertising industry, last month, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have collaborated to introduce a new checklist for buying premium TV advertising.
Video Google expands Brand Lift Studies Cross-Exchange to connected TV (CTV) devices in DV360 Display & Video 360, Google’s DSP, last month announced the expansion of its Brand Lift studies Cross-Exchange to connected TV (CTV) devices.
Video YouTube Select Shorts to be available in Display & Video 360 Instant Reserve Google this week announced advertisers will be able to reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve.
Video Ad-supported streaming continues to gain momentum in Indonesia The findings underscore the rising popularity of ad-supported streaming in Indonesia, revealing that 69% of TV viewers in the country engage in ad-supported streaming.
Video FreeWheel and OrkaTV partner to enhance FAST channel advertising for marketers FreeWheel and OrkaTV today announced a new partnership to provide marketers with enhanced access to and targeting capabilities within the growing free-ad supported streaming television (FAST) sector.
Audio Nielsen study uncovers Consumer Ad Avoidance trends A Nielsen study, released today, revealed the majority of consumers are actively avoiding ads across various media platforms, including podcasts, streaming services, and live TV.
Video Buffalo Sabres and FuboTV expand streaming of games into the Niagara region of Southern Ontario The Buffalo Sabres and FuboTV today announced a multi-year partnership to expand streaming of Buffalo Sabres games into the Niagara region of Southern Ontario, beginning November 27th.
