Video VIZIO launches VIZIO Ads VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service.
Data IAB Tech Lab updates the Open Measurement SDK to include audio ad measurement IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.
Video Google launches prepaid plans in India for YouTube Premium Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription, and for the period they paid for. According to Google, at any point, users will also be able to extend their paid benefits by
Video Comcast Spotlight rebranded as Effectv Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasizes the commitment to delivering measurable results.
Video Tubi expands to the UK in early 2020 Tubi this month announced that is expanding to the UK in early 2020. Tubi is an ad-supported video on demand (AVOD) service. In June, Tubi announced it had streamed 94 million hours of content for the entire month of May alone.
Video YouTube to limit all third-party verification pixels starting in 2020 Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.
Display Google to use machine learning to manage ad frequency in DV360 Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in the future in Google Ads.
Video Teads now offers 100% viewability for all CPV campaigns Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM (viewable CPM) campaigns.
Video Bloomberg launches Bloomberg TV+, a new streaming video in HD Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.
Video Google launches TrueView extensions on DV360 Google this month introduced TrueView extensions on DV360.
Video Centro integrates FreeWheel’s Strata in Basis Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.
Video KNOREX partners with Pixalate to use pre-bid block lists KNOREX will use Pixalate’s pre-bid block lists, a protection against ad fraud in Connected TV (CTV) and Over-the-Top (OTT) across all devices.
Video Amazon opens Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk Amazon this week announced that it has open Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk.
Video Google to introduce TrueView for actions on Google video partners Google next month is introducing TrueView for action into Google video partners.
Video Google rolls out globally YouTube Masthead buying on CPM basis Google this month rolled out globally the YouTube Masthead buying on CPM basis.
Video A+E Networks, AMC Networks, and Cheddar join Xandr’s Community Video Marketplace A+E Networks, AMC Networks, and Cheddar are the recent publishers joining Xandr’s curated marketplace named Community, Xandr yesterday announced.
Display Google depreciates User List dimensions and renames social metrics in Campaign Manager Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September.
Video RTL combines MPN Divimove, United Screens, and RTL MCN RTL Group is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”.
Video Tastemade selects Telaria as SSP for OTT and Connected TV Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
Display Mobile surpasses TV for the first time in the US US adults will spend more time using their mobile devices than they will spend watching TV.
Display Google introduces Position Content targeting in DV360 The targeting enables advertisers to target the position in content, for video and for display.
Video Sky Media rolls out Sky Analytics opening-up access to their TV campaigns Sky Media, on 3rd July 2019, rollout Sky Analytics, a new online portal to plan, report and evaluate TV campaigns.
Video LiveRamp acquires Data Plus Math to integrate TV measurement LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.
Video The 3 advises from Google to improve the viewability of video ads Google this week provided 3 advises for publishers to improve the viewability of video ads.
Video Romania launches first 5G commercial service in Bucharest Digi Romania is launching a first 5G commercial service in the busiest parts of Bucharest. Initial 5G services are offered via available spectrum within the 3.6 – 3.8 GHz band.
