Video RTL combines MPN Divimove, United Screens, and RTL MCN RTL Group is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”.
Video Tastemade selects Telaria as SSP for OTT and Connected TV Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
Video Mobile surpasses TV for the first time in the US US adults will spend more time using their mobile devices than they will spend watching TV.
Display Google introduces Position Content targeting in DV360 The targeting enables advertisers to target the position in content, for video and for display.
Video Sky Media rolls out Sky Analytics opening-up access to their TV campaigns Sky Media, on 3rd July 2019, rollout Sky Analytics, a new online portal to plan, report and evaluate TV campaigns.
Video LiveRamp acquires Data Plus Math to integrate TV measurement LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.
Video The 3 advises from Google to improve the viewability of video ads Google this week provided 3 advises for publishers to improve the viewability of video ads.
Video Romania launches first 5G commercial service in Bucharest Digi Romania is launching a first 5G commercial service in the busiest parts of Bucharest. Initial 5G services are offered via available spectrum within the 3.6 – 3.8 GHz band.
Video IRIS.TV contextual solution for video now available in Telaria IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems,
Display NYIAX partners with IPONWEB to introduce upfront buying in programmatic NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.
Video Adslot Media says it charges typically less than half for Programmatic Guaranteed Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.
Display Taboola launches Marketing Partners Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.
Data Brand Safety incidents on Mobile Apps almost doubled last year DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.
Display Programmatic Guaranteed deals from DV360 now include Smart exchange Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.
Video Xandr launches Xandr Invest, a new programmatic platform for advertisers Xandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply with no manual tags to traffic or additional invoices to manage.
Video Google introduces Linear TV buying on DV360 Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying.
Video Google launches a Bumper Machine to create 6-second videos from longer video assets Google this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets.
Video Sky invests in You.i TV, a video platform Sky this month announced an investment in You.i TV, a privately held company with a platform that enables TV and media companies to deliver content on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.
Video Community: Xandr creates a video marketplace across devices and publishers Xandr this week created a curated marketplace with video publishers called Community. Xandr says this is the first step for a convergence of linear TV and digital. Xandr’s marketplace Community includes WarnerMedia, Vice, Hearst Magazine, Newsy, Philo, Tubi, and Xumo inventory.
Display Triton, TripleLift, and Open8 now supported in DV360 Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.
Video The Trade Desk integrates Samba TV data in the Planner The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.
Video Google to support app-ads.txt on DV360 The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.
Video OpenAP 2.0 goes live in this fall OpenAP 2.0 goes live in this fall, FreeWheel announced. OpenAP 2.0 is a centralized premium video marketplace with workflow automation for national linear and long-form digital video. OpenAP was launched for the first time in 2017, as an advanced audience platform. According to FreeWheel, OpenAP was the TV
Display UK advertisers spend £13.44 billion on digital advertising in 2018 IAB UK this week revealed that UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend is a 15 percent year-on-year increase. IAB UK says it's a demonstration of the continued confidence in digital advertising.
Video SIMID is here to replace VPAID, now in public comment The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, SIMID is a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security.
