Thailand's advertising market shows growth despite off-target digital spend
Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Independent agencies drive programmatic CTV growth: FreeWheel Report
FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.
New sports streaming service Venu Sports announced
Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.
Google Ads introduces new security feature
This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.
Netflix unveils Content Powerhouse and new Ad Tech Options
While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.
Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite
According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.