Video Microsoft shuts down the streaming gaming platform Mixer Mixer is transitioning the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.
Video Google expands inventory for TrueView for Action campaigns According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.
Video Google launches a lightweight SDK to help distributors monetizing the connected TV Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.
Video Google includes YouTube in Google Ads' attribution reports On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.
Video Spotify introduces video ads in Spotify Ad Studio Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada.
Video Mark Zagorski, COO, leaves Rubicon Project Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.
Video Google creates YouTube BrandConnect to mediate influencer marketing Google today announced that it’s evolving FameBit by YouTube to YouTube Brand Connect, a platform for influencer marketing on YouTube.
Video DoubleVerify detects a 161% increase year-over-year in fraudulent CTV traffic DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
Video FreeWheel: Connected TV is now a mature platform “The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.
Video Time spent with OTT video content to surpass 62 minutes per day this year eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
Video Google to add an OTT line item in DV360 Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.
Video Google creates a TV section in DV360’s Marketplace Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
Video Disney tests Nielsen’s Addressable TV Advertising solution Nielsen last week announced that Disney Media Networks has joined Nielsen’s Addressable TV beta program.
Video Connected TV usage remains above pre-COVID-19 levels, Nielsen finds Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA grew along with overall media use, rising by over 1 billion hours as the weeks passed.
Display Google updates Display & Video 360 API v1 Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
Video Google to change the TrueView name to YouTube in DV360 Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.
Display Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.
Display Rubicon Project to move listing from NYSE to Nasdaq Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.
Video Amazon DSP launches Prime Video audiences Amazon this month announced the launch of audiences based on content streamed on Prime Video.
Video Google introduces pricing rules by creative type in Ad Manager Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.
Display Google Chrome to block heavy ads by end of August Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage.
Video Pixalate receives the MRC accreditation for sophisticated invalid traffic (SIVT) Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising.
Video How Brand Lift Studies work on YouTube? Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, favourability, and purchase intent.
Video Google to introduce Brand Lift Studies on TV screens Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV.
Video TVSquared expands partnership with MediaMath to include Europe and Asia TVSquared yesterday said that it extended the partnership with MediaMath to Europe and Asia. With TVSquared technology, advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
