Video Amobee now has the exclusivity of the digital inventory of the biggest broadcaster in the UK Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer advertisers solutions and programmatic access within its portfolio of digital video inventory across ITV properties exclusively through the Amobee platform. Amobee says the agreement with ITV is significant as
Display Adform receives new investment from a Northern European fund Adform today announced that a new shareholder injected equity in the ad tech company. The new shareholder is GRO Capital, a Northern European private equity fund focuses on B2B software and tech. Lars Dybkjær, managing partner at GRO Capital, Lars Lunde, partner at GRO Capital, and Torben Munch, former CEO
Video Sightly and Horizon Media score over 99% in IAS YouTube brand safety measurement beta Sightly and Horizon Media today announced the results of a joint beta test using the newly released IAS YouTube Brand Safety and Suitability Solution.
Video Roku adds premium subscriptions to The Roku Channel in addition to the free ad-supported movies Roku yesterday announced it is expanding The Roku Channel to include “Premium Subscriptions.” Users will be able to watch both free ad-supported and paid premium entertainment in one interface, with personalized recommendations, where they can browse, trial and subscribe to popular services.
Video Switch Media expands to Asia, the Middle East, and Africa Switch Media today announced the expansion to the Middle East and Africa, as global online video demand soars.
Display Differences between Programmatic, YouTube, Facebook, Snapchat, and Instagram video ads When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.
Display What is the Intelligent Tracking Prevention? In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari.
Video Connected TV Connected TV´s have applications that display content. The interface looks like a screen on a smartphone, and in many cases, the operative system behind is the same.
Display Header Bidding: Difference between Client-Side and Server to Server If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it or a hybrid solution.
Display Programmatic OR Open RTB: What are the differences? There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc.
Video Influencer Marketing Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power to buy. These experts, or social stars, are called influencers.
Display AppNexus Launches Marketplace Transparency Tools AppNexus announced today the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies.
Display What is a Private Market Place (PMP)? A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers establish a floor price for that. Imagine that there are 4 advertisers for the same
Display Blocklist Among the arsenal of tools available, blocklists have emerged as a powerful mechanism for enhancing campaign performance and protecting brand reputation.
Display Allowlist An allowlist is a list of specific websites, publishers, or apps where advertisers are willing to have their ads appear. This list acts as a whitelist, preventing ads from being placed on irrelevant or undesirable sites.
Data Trading Desk In the context of digital marketing, a trading desk is a specialized team or platform that helps advertisers optimize their programmatic advertising campaigns.
Display What is a Trading Desk? A Trading Desk is a centralized, service-based organization that serves as a managed service layer, typically between a demand-side platform (DSP) or other audience buying technologies, and an agency. The Trading Desk uses data from an audience (first party or third party), from the ad exchanges and from the ad
