TAM Ireland selects MetaBroadcast and Nielsen's Gracenote to deliver enhanced audience measurement through advanced ID mapping solution across Irish television market.

YouTube unveils guided assistant tool for hacked channels, currently English-only but expanding to all creators.

Partnership enables B2B brands to launch streaming TV campaigns with AI-powered precision targeting reaching business decision-makers.

Gaming giant's direction remains uncertain following workforce cuts and strategic shifts toward multiplatform publishing.

AdMob mediation platform receives significant feature expansion including new bidding partnerships and optimization tools.

Users report titles and descriptions automatically translated without consent, sparking debate over viewer control versus accessibility.

YouTube strengthens monetization policies with enhanced identification of mass-produced and repetitious content starting July 15.

Netflix debuts sophisticated targeting tools in EMEA July 1, including mood targeting, postal code precision, and 100+ interest segments.