RTL Deutschland builds dedicated AI infrastructure for Smartclip platform
RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube maintains 100,000 subscriber threshold for verification badges
YouTube requires channels to reach 100,000 subscribers before applying for verification badges that distinguish official creators from similar names.
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YouTube allows mid-stream switch from public to subscriber-only broadcasts
Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.
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PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift
PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.
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YouTube clarifies Partner Program eligibility metrics for watch hours
YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
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California mandates volume control for streaming service advertisements
California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
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MTV closes music channels across UK and EU after December 31
MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.
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YouTube launches pilot program for terminated creators
YouTube begins testing a program allowing some terminated creators to request new channels after one year, excluding copyright and severe policy violations.
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YouTube launches specialized activation partners program
Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.
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Google restricts election ads in Chile starting October 2025
Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.
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Samsung Ads and Publica extend CTV partnership
Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.
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Gracenote report highlights contextual targeting gap in CTV advertising
Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
