Announcement

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Display   -   Dec 30, 2024 Amazon expands cross-channel measurement capabilities for advertisers

New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.

Retail   -   Dec 29, 2024 New Amazon frequency capping feature adds cross-campaign reach measurement
Frequency Groups reach measurement in Amazon DSP

Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.

Image shows TV 2 Play app interface on Philips TV with scenic Norwegian lake backdrop, highlighting Nordic content
Video   -   Dec 30, 2024 TV 2 Play extends streaming reach through Titan OS partnership in Norway

Strategic partnership brings TV 2 Play to Philips Smart TVs in Norway, expanding content accessibility for Norwegian viewers.

by Luis Espada
Other Tags
Latest Articles 1516 Articles
Video   -   Dec 30, 2024 TV 2 Play extends streaming reach through Titan OS partnership in Norway
Image shows TV 2 Play app interface on Philips TV with scenic Norwegian lake backdrop, highlighting Nordic content

Strategic partnership brings TV 2 Play to Philips Smart TVs in Norway, expanding content accessibility for Norwegian viewers.

by Luis Espada
Display   -   Dec 30, 2024 Amazon expands cross-channel measurement capabilities for advertisers

New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.

by Luis Espada
Retail   -   Dec 29, 2024 New Amazon frequency capping feature adds cross-campaign reach measurement
Frequency Groups reach measurement in Amazon DSP

Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.

by Luis Espada
Video   -   Dec 29, 2024 Nielsen data shows Disney maintains media leadership as Fox sets viewing records
Nielsen data shows Disney leads TV market share at 11.1%, while YouTube and Fox achieve record growth in November 2024.

Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.

by Luis Espada
Video   -   Dec 27, 2024 Google AdSense tests new offerwall system to monetize content through rewarded ads
AdSense Offerwall messages

Publishers report mixed results from Google's beta feature that lets visitors watch ads to access content, raising questions about UX.

by Luis Espada
Video   -   Dec 26, 2024 YouTube reports one billion daily TV viewing hours amid streaming shift
YouTube on TV

New data reveals significant growth in YouTube's television viewership, with sports content seeing 30% year-over-year increase.

by Luis Espada
Video   -   Dec 26, 2024 Nielsen integrates attention metrics into campaign effectiveness measurement

New collaboration with Realeyes brings attention technology to Nielsen's measurement suite, announced 8 days ago.

by Luis Espada
Video   -   Dec 25, 2024 Fubo expands Hallmark content with standalone streaming launch
Hallmark+ logo

Fubo introduces Hallmark+ as both standalone service and add-on option, bringing 600+ hours of holiday content to streaming platform.

by Luis Espada
Other Tags 6 Tags
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.