Adobe unveils Firefly Video Model, Generative Extend for Premiere Pro, and over 100 new Creative Cloud features, transforming content creation for professionals and enterprises.

YouTube executive breaks down the Partner Program, revenue sharing, and various monetization options available to creators.

New multipliers for content duration and delivery type aim to enhance targeting for connected TV advertising campaigns.

Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.

Amazon expands Prime Video offerings, adding Apple TV+ as a subscription option for US customers later this month.

A recent Google video breaks down key aspects of video inventory restrictions, offering publishers clear guidance on monetization rules.

New study reveals SLTV advertising's superior engagement across industries, highlighting cultural relevance's impact on performance.

Thomas Eccel breaks down the upcoming shift to Demand Gen campaigns, highlighting key benefits and potential drawbacks for advertisers.