Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google rolls out policy center improvements

New labels help app publishers identify and prioritize ad serving issues.

Data

Chrome dominates with 63% market share, Safari trails at 17%

Web browsers compete for digital real estate as mobile usage reshapes the landscape.

Data

BfDI warns about email transmission of medical appointment confirmations

German Data Protection Commissioner raises concerns over unencrypted emails containing patient health information.

Data

Tech giants hit with €700 million in fines for DMA violations

European Commission penalizes Apple and Meta for breaching EU's new digital competition rules just four weeks after enforcement began.

Data

Google keeps cookies

Google's sudden decision to maintain third-party cookies in Chrome marks a major shift in digital advertising strategy, impacting publishers and marketers worldwide.

Data

Antitrust laws' hidden benefits for society beyond just market efficiency

How competition enforcement secretly advances environmental and equality goals without most people realizing it.

Display

Western Union taps Magnite for media network expansion

Western Union enhances advertising reach to multicultural audiences through strategic partnership.

Data

Australian travel sector surges as digital habits reveal strong growth trends

Digital audience data shows dramatic shifts in how Australians research and book travel options.

Data

Zeotap achieves Google Cloud Ready BigQuery certification

Enterprise customer data platform receives technical validation after rigorous testing process.

Data

How web standards shape the internet's governing framework

A behind-the-scenes look at the consensus-driven process that ensures web reliability.

Data

EU's attempt to fix GDPR enforcement backfires spectacularly

How a well-intentioned regulation became a bureaucratic nightmare.

Data

TCF v2.3 update aims to solve vendor disclosure ambiguity

IAB Tech Lab tackles critical privacy framework issues with latest technical specification release.

Data

ReachTV enables airport ad measurement with Nielsen ONE Ads

First cross-media measurement for airport advertising unlocks travel audience data.

Data

Microsoft adds Copilot to Clarity analytics

Microsoft introduces AI assistant to help marketers uncover website insights without complex dashboard navigation.

Data

Safari's text-wrap: pretty brings superior web typography

Comprehensive implementation surpasses Chrome in typographic refinement for websites.

Data

Apple's App Tracking Transparency: A Deep Dive into the €150M Fine and Recent Developments

French regulators rule Apple's ATT framework created unfair competition by imposing asymmetric consent mechanisms disadvantaging smaller publishers.

Data

WordPress translation loading error hits thousands of sites overnight

6.7 internationalization improvements trigger widespread notices as plugin developers scramble to update code.

Data

Data subjects cannot demand deletion proof, German court rules

A recent court decision clarifies controllers' obligations when individuals request data erasure under GDPR provisions.

Data

Google's anti-privacy push sparks backlash among advertisers

Marketing professionals reject tech giant's campaign against California data protection bill.

Data

Google adds new customer lifecycle targeting options for advertisers

Google's lifecycle goals allow businesses to prioritize different customer segments.

Data

Google Analytics enhances data analysis capabilities with April updates

Google introduces new filtering options and AI-powered insights to help analysts make sense of complex data.

Data

Google releases templates for GA4 reports snapshot customization

Google enhances analytics dashboards with new template options for marketers.

Data

Looker 25.6 launches with new visualization template features and database connection enhancements

Google's data analytics platform brings template saving features to Chart Config Editor and makes its New Database Connection Setup generally available.

Data

Google's latest privacy technologies for digital advertising

Confidential computing emerges as a key privacy enhancement for first-party data protection.

Data Featured

Bipartisan legislation aims to restructure digital ad market

Congressional bill targets conflicts of interest in $700 billion advertising ecosystem.