Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google acknowledges Looker Studio sharing privacy bug

Critical vulnerability affects "Unlisted" report visibility despite privacy settings.

Data

Advertising supports 29 million US jobs

Latest research shows advertising generated 21.9% of total US output in 2024, with growth projected to reach $12.7 trillion by 2029.

Data

Jury finds Meta violated privacy law collecting health data

Federal court rules tech giant illegally gathered menstrual information through fertility app.

Data

E-commerce app installs drop 14% despite 2% session growth

Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.

Data

LiveRamp reports Q2 revenue growth of 10.7% amid data collaboration expansion

Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments.

Data

Australian digital advertisers prioritize first-party data amid AI challenges

Industry survey reveals growing confidence in contextual targeting while data security concerns persist

Data

TikTok partners with Scope3 for transparent ad campaign emissions tracking

TikTok has partnered with carbon measurement platform Scope3 to help advertisers track environmental impact and reduce digital advertising emissions.

Data

Scope3 launches AI brand safety integration with Amazon DSP

Custom AI models and agentic decisioning now available for programmatic advertising campaigns.

Data

Google Analytics now suggests tracking AI chatbots in custom channel groups

Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.

Data

Microsoft gets EU hall pass despite admitting it can't protect European data

Regulators declare victory over contractual band-aids while Cloud Act elephant remains in room.

Data

ICO publishes guidance on profiling tools for online safety compliance

Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.

Social

Axel Springer acquires social media advertising platform cmmrcl.ly

Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.

Data

Google Tag Manager introduces new client-side API for reliable analytics data access

New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.

Data

Gamers spend more than non-gamers across categories

Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.

Data

European court ruling on pseudonymized data disclosure set for September 4

Court decision will clarify when companies must inform users about data sharing with third parties, potentially affecting digital marketing practices.

Display

Eyeo appoints Douglas de Jager as CEO amid strategic privacy pivot

Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.

Data

Microsoft Clarity simplifies WordPress setup with streamlined plugin

Microsoft Clarity WordPress plugin gets major update with automatic setup, embedded dashboard, and one-click installation.

Data

Flightradar24 receives reprimand for violating aircraft data privacy rights

Swedish authority finds flight tracking service breached GDPR by failing to facilitate data erasure requests properly.

Data

Nielsen launches interoperable measurement ecosystem with Realeyes partnership

Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.

Data

Samba TV and Kochava launch unified cross-platform TV measurement solution

Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.

AI

HubSpot launches first CRM connector for Anthropic's Claude

HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.

Data

EU age verification app faces criticism over Google dependency

European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.

Data

Google disables conversion tracking for non-compliant EU advertisers

Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.

Data

Apple updates App Store age ratings system with granular controls

New rating categories and safety questions aim to provide more precise content assessment for mobile app marketplace users.

Data

StackAdapt unveils Snowflake native app for first-party data activation

First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.