Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Russian ISPs throttle Cloudflare traffic to 16KB

Russian Internet Service Providers implement traffic caps that disrupt digital marketing infrastructure across major web services.

Data

Dutch regulator reduces AS Watson fine to €50,000 for cookie violations

Dutch authority cuts penalty after company appeals original decision against Kruidvat website tracking practices.

Data

Bangladesh finalizes comprehensive data protection ordinance draft

Interim government presents Personal Data Protection Ordinance 2025 to cabinet after multi-year development process.

Data

Utiq announces UK launch through Virgin Media O2 and Vodafone partnerships

Privacy-first advertising platform activates fifth European market with telco-backed infrastructure enabling cookieless targeting.

Data

UK modernizes data protection with new automated decision framework

UK introduces streamlined rules for AI systems and personal data processing under 2025 legislation.

Data

Google Analytics adds nine new data sources for cost data import

Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.

Data

Google Ad Manager expands postal code targeting to Spain and Italy

Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.

Data

Google AdMob cuts historical data retention periods for mobile publishers

AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.

Data

Amazon launches geographic insights feature to identify untapped markets

Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.

AI

Australia concludes major digital platform inquiry with 35 recommendations

Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.

Data

DuckDuckGo expands browser scam protection against fake sites

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

Data

GA4 Audit Checklist

Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

Display

Google announces changes to MRC accredited metrics in July 2025

Platform updates will significantly impact invalid impression counting for advertisers.

Video

Comcast unveils performance-based TV solutions with Mastercard partnership

Performance measurement tools target attribution challenges as Connected TV budgets double.

Data

German data protection authorities establish unified fine procedures

New model guidelines aim to standardize GDPR enforcement across federal and state levels in Germany.

Data

DV360 announces major reporting changes for Q3 2025

Google confirms comprehensive updates affecting YouTube metrics, cross-platform functionality, and audience dimensions.

Data

Google updates DV360 to reflect Scope3 acquisition of Adloox

Third-party prebid provider undergoes complete rebranding across platform in July 2025.

Data

UK data regulator hits 23andMe with £2.31 million fine for genetic breach

ICO fines genetic testing firm £2.31M after credential stuffing attack exposed 155,592 UK customers' DNA data over 5 months.

Data

Google AI Mode now counts toward Search Console totals

Traffic from Google's interactive AI search mode officially tracked in performance reports starting June 17, 2025.

Data

German DPAs face court action over 'Pay or OK' inactivity

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

Data

European anti-fraud programmes prevented €3.45B losses in 2023

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

Data

France proposes stricter email tracking consent rules

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

Data

Snowflake and Acxiom announce plans to transform AI marketing infrastructure

Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

Data

Hessian data authority declares abandoned shopping cart emails illegal

Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.

Data

Hesse data protection authority fines IT company €10,000 for email marketing

Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.