Teads expands exclusive CTV native partnership with LG Ad Solutions

Teads this week announced an expansion of its global partnership with LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising.

The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).

This expansion builds upon Teads' existing exclusive footprint on LG Smart TVs in France and Belgium. As the sole premium partner for the first touch point on LG TVs in these expanded regions, Teads solidifies its position as a leader in the global CTV advertising market.

“Our expanded partnership with LG Ad Solutions enables brands and agency partners to extend exceptional creative across all screens and further their storytelling with vast audiences," said Bertrand Quesada, Co-Founder and Co-CEO of Teads. "We’ve already seen tremendous success in France and Belgium, as they embrace CTV native advertising to leverage omnichannel strategies. We look forward to our elevated relationship as we deepen our CTV presence globally with a world-class leader.”

Teads and LG Ad Solutions' collaboration has already yielded significant results. In France, Teads worked with Danone to launch their first CTV campaign as an Olympic Games sponsor, leveraging LG Ad Solutions' exclusive, high-impact CTV Native format. This omnichannel approach, powered by Teads Studio and enhanced with contextual and retail data, delivered highly effective audience reach across devices and ensured the brand's presence in an ultra-premium, brand-safe environment.

“The strategy deployed by Teads enabled us to respond to the challenges of media fragmentation and the new uses of our audiences," said Thibaud Rivals, Lead Media Manager at Danone in Paris. We were delighted to have been one of the first companies to test this new CTV screen, through the partnership between Teads and LG Ad Solutions.”

The broader international footprint also allows advertisers to harness the targeting capabilities of LG Ad Solutions' Automatic Content Recognition (ACR) technology. With ACR, advertisers gain deeper insights into viewer behavior on LG Smart TVs, driving more relevant experiences for viewers and optimized media performance.