Google this week provided 3 advises for publishers to improve the viewability of video ads. According to Google, higher viewability can lead to better viewing experiences for users, better results for advertisers, and increased demand, fill rates, and revenue for publishers.
Jamie Jordan, Product Marketing Manager, Google Ad Manager, wrote that “increasing the viewability of video ads from 50 percent to 90 percent can result in more than an 80 percent revenue uplift for publishers according to Google data.”
3 advises from Google to improve Viewability on video
- Premium experiences (videos load quickly, easy to find, and offering captivating content across screens);
- Placement Locations (Google advises to place videos in an optimal location, where users spend more time on the website or on the app);
- Size of the player (According to Google, the larger the video player, the more viewable the ad is. According to the State of Ad Viewability report published in September 2018, a 2560 x 1440 video player has the highest viewability rate at 95 percent.)