The Trade Desk partners with ZALORA to offer ad attribution

ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA. The implementation will allow brands selling on ZALORA to measure conversions and sales value generated from advertising campaigns delivered via The Trade Desk.

ZALORA says the integration gives brands the opportunity to understand users’ paths to purchase on ZALORA and attribute their online sales with ads that run through The Trade Desk. The brands will be able to access this measurement solution through their The Trade Desk account.

“ZALORA’s partnership with The Trade Desk opens a lot of possibilities for us and our brand partners. This will enable us to empower brands with data to optimize campaigns and reach more relevant customers. This also translates to ZALORA shoppers getting an improved product discovery experience as they go through the catalog. Data is the most important resource and tool for eCommerce and advertising, and we are delighted to have this demand-side platform partnership with The Trade Desk.” said Jo Bjordal, Chief Marketing Officer, ZALORA Group.

ZALORA is a fashion online shopping platform that operates in Asia: Singapore, Indonesia, Malaysia, Philippines, Hong Kong and Taiwan.

This matters because merchants and brands often can’t implement tracking on retail platforms, where their products are sold. The Trade Desk will benefit with more spend from the brands selling on ZALORA, and ZALORA will have more traffic on their platforms.