TikTok integrates IMDb via AWS Data Exchange

TikTok has launched a new feature that allows users to link to movie and TV titles directly within the videos they create, IMDb today announced.

Before publishing a video on TikTok, users will see an option to “add link.” They can then search “movie and TV” and look up any of the more than 12 million titles available on IMDb.

According to IMDb, the link directs people to a dedicated in-app page that showcases a collection of other videos that linked to the same title and highlights essential data about the movie or TV show, provided by IMDb, including top cast members, director, genre, release date, runtime, and user rating.

Users can add movies and TV shows to the favorites tab of their profiles, allowing followers to access the titles’ information from IMDb. People can link up to five movies and/or TV show titles in a single video.

The feature is available to users in the U.S. and the United Kingdom. TikTok’s licensing of IMDb data and information is fulfilled through AWS Data Exchange.

“We’re excited to welcome TikTok as the latest major company to rely on IMDb data to power new experiences for their customers,” said Nikki Santoro, chief operating officer of IMDb. “This innovative collaboration enables TikTok creators to showcase and share the movies and shows they love, further extending the IMDb mission to help customers discover and decide what to watch and listen to, wherever they are.”