TikTok launches ads built by creators

TikTok this month launched Branded Mission in beta testing, an advertising solution where creators build branded content, and advertisers can then boost the videos.

According to TikTok, eligible creators can choose to participate in campaigns, and advertisers can then select the creative videos and amplify them through boosted ad traffic.

Creators whose videos are selected by advertisers will get cash payments and boosted traffic, while other creators will see their submissions as organic TikTok videos in the For You page.

How does it work? Advertisers select the requirements for a Branded Mission. Eligible creators can then accept by submitting videos.

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