Time spent with OTT video content to surpass 62 minutes per day this year
eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019. eMarketer says this is an acceleration from 2019, when it grew by 15.0% year over year.
According to eMarketer, the stay-at-home orders, the launch of new OTT content (Disney, NBC and HBO Max), and the cancellation of live sports have contributed for the growth of OTT.
The average time spent with Netflix will surpass 30 minutes per day in the US this year, up more than 16% from 2019, estimated eMarketer. Amazon Prime Video is projected to see a 19.1% increase this year to nearly 9 minutes per day.
Google this month announced a new line item in DV360 just for OTT. Google is also creating a TV section in DV360’s Marketplace. Connected TV usage remains above pre-COVID-19 levels, Nielsen found. Google saw that connected TV inventory surged by 75 percent in April 2020, from the previous year.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers