Time spent with OTT video content to surpass 62 minutes per day this year

eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019. eMarketer says this is an acceleration from 2019, when it grew by 15.0% year over year.

According to eMarketer, the stay-at-home orders, the launch of new OTT content (Disney, NBC and HBO Max), and the cancellation of live sports have contributed for the growth of OTT.

The average time spent with Netflix will surpass 30 minutes per day in the US this year, up more than 16% from 2019, estimated eMarketer. Amazon Prime Video is projected to see a 19.1% increase this year to nearly 9 minutes per day.

Google this month announced a new line item in DV360 just for OTT. Google is also creating a TV section in DV360’s Marketplace. Connected TV usage remains above pre-COVID-19 levels, Nielsen found. Google saw that connected TV inventory surged by 75 percent in April 2020, from the previous year.