TrueView for action campaigns now include Google Video Partners
Google this month announced that TrueView for Action campaigns in DV360 are now also running on Google Video Partners, which means ads have more reach outside YouTube websites and apps.
TrueView for Action campaigns are video performance, where an action is defined by a user that views at least 10 seconds of a video ad and brought a website conversion, but only if the conversion happens within 3 days of the engagement. For users that click on the ad, conversions are still attributed over the conversion window defined by the advertiser
On TrueView for Action campaigns, advertisers have bid optimization for Actions instead of Cost Per View bidding.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers