TrueView for action campaigns now include Google Video Partners

Google this month announced that TrueView for Action campaigns in DV360 are now also running on Google Video Partners, which means ads have more reach outside YouTube websites and apps.

TrueView for Action campaigns are video performance, where an action is defined by a user that views at least 10 seconds of a video ad and brought a website conversion, but only if the conversion happens within 3 days of the engagement. For users that click on the ad, conversions are still attributed over the conversion window defined by the advertiser

On TrueView for Action campaigns, advertisers have bid optimization for Actions instead of Cost Per View bidding.