Tubi to expand in Mexico later this year
Tubi last month announced it is expanding to Mexico later this year, in collaboration with TV Azteca. TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its massive audience via online and other platforms.
In addition, some of TV Azteca’s most popular titles will be made available completely free to Tubi customers in Mexico, including Exatlón Mexico, MasterChef, and Lo que La Gente Cuente, among others.
“We’re thrilled to collaborate with a world-class partner and, together with TV Azteca, launch a new free streaming home to some of Mexico’s most celebrated television franchises,” said Farhad Massoudi, CEO of Tubi. “Our expansion into Latin America is just beginning and we look forward to announcing additional territories in the future.”
Tubi is a free ad-supported video on demand (AVOD) service. In September 2019, Tubi announced customers had streamed over 132 million hours of content – a 40% increase since May – and the service will launch in the UK this year as well.
Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Hisense TVs, Chromecast, Android TV, Xbox One, and PlayStation 4.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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