TVSquared yesterday released the report Performance Insights for Australian TV Advertisers. TVSquared analysed 200,000 spots, using data from the ADvantage attribution platform.

TVSquared Findings in Australia

  • TVSquared found out that Weekday Breakfast was, by far, the strongest performing daypart, with response rates of more than 200% above average.
  • While response across days was relatively consistent, Monday won out with 7% above-average response; Saturday and Sunday proved to be the most cost-efficient days, with CPR rates of 20% below average.
  • 30-second spots led in terms of performance and cost effectiveness, with 33% above-average response and 16% below-average CPR.
  • Weather and Music were the top programming genres, with off-the-charts response, while they also had CPR rates of 65% and 70% below average, respectively.
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