Twitter rolls out a new takeover ad in the Explore tab

Twitter this month rolled out Promoted Trend Spotlight, a new takeover ad product, now available in the United States, the United Kingdom, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.

Twitter’s Promoted Trend Spotlight is an ad that support a 6-second video, a GIF or a static image. The ad displays on mobile and desktop, and according to Twitter, it appears at the top of the Explore tab for the first two visits per person, per day.

Twitter says that after the initial two visits, the placement moves to the standard Promoted Trend placement and organic editorial content resurfaces in the Spotlight placement.