Upgrading your Campaigns to Performance Max with Google Ads API

Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. Performance Max is a campaign type within Google Ads that leverages automated bidding and targeting strategies to reach potential customers across various Google advertising channels, including Search, YouTube, Display, Gmail, Discover, and Maps.

This guide is helpful for advertisers who are interested in exploring the potential benefits of Performance Max campaigns and want to understand the process of upgrading existing campaigns through the Google Ads API.

The Upgrade to Performance Max guide covers several key aspects:

Benefits of Performance Max: The guide outlines the potential advantages of using Performance Max campaigns, such as reaching a wider audience, simplifying campaign management, and potentially achieving better results.

Upgrade Process: Step-by-step instructions are provided to guide advertisers through the process of upgrading existing campaigns to Performance Max using the Google Ads API.

Eligibility Information: The guide clarifies which types of existing campaigns are eligible for upgrade through the API. This helps advertisers determine which campaigns can be transitioned to Performance Max.

Comparing Reporting: Upgrading to Performance Max involves using different reporting metrics compared to traditional campaign types. The guide offers recommendations for how to effectively compare the performance of existing campaigns with their upgraded Performance Max counterparts.

Campaign Enhancements: The guide includes suggestions for optimizing upgraded Performance Max campaigns, potentially leading to improved results.

The announcement encourages advertisers with questions or concerns about the upgrade process to provide feedback through a designated page. For those requiring further assistance, contact information for Google Ads API support channels is also provided.