Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home thar run in 4000 convenience retail locations in the USA, across 48 states.
Vibenomics says the number of stores will be over 9000 by the end of the year, and that advertisers are to target the audience profile, behaviors, and locations. Advertisers can also choose to provide their own creative assets, or rely on Vibenomics’ studio.
According to Vibenomics, Martin & Bayley Inc. (DBA Huck’s), operator of 123 large-format convenience store locations across Illinois, Indiana, Kentucky, Missouri, and Tennessee, has beta tested the Vibenomics Audio Out-of-Home Advertising Marketplace resulting in a sales lift and return on ad spend for its vendor category advertisers, including a 21% increase in sales for an energy drink product.
“At Huck’s, we are constantly looking to enhance the customer experience in each of our stores, while raising the bottom line,” says Jon Bunch, Director of Marketing Business Development for Huck’s. “Our category partners are excited by the new Huck’s Radio audio OOH advertising ability, and my team is pumped to be moving more product and creating a new profit center all while enhancing the in-store experience.”