What is Ad Position?
The dimension Ad Position identifies where an ad was located on a website.
According to Google, the Ad Position of the display ads can be:
- Above-the-fold
- Below-the-fold
- Unknown
Advertisers report the ad position to identify insights on the performance and viewability.
In DV360, advertisers can then use the Ad Position as targeting.
In IAB’s OpenRTB API Specification - Version 2.5 - Ad Position can have the following values:
- Unknown
- Above the Fold
- Below the Fold
- Header
- Footer
- Sidebar
- Full Screen
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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