What is Ad Position?

What is Ad Position?

The dimension Ad Position identifies where an ad was located on a website.

According to Google, the Ad Position of the display ads can be:

  • Above-the-fold
  • Below-the-fold
  • Unknown

Advertisers report the ad position to identify insights on the performance and viewability.

In DV360, advertisers can then use the Ad Position as targeting.

In IAB’s OpenRTB API Specification - Version 2.5 - Ad Position can have the following values:

  • Unknown
  • Above the Fold
  • Below the Fold
  • Header
  • Footer
  • Sidebar
  • Full Screen

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