What is Google Tag Assistant?

What is Google Tag Assistant?
Google Tag Assistant

Google Tag Assistant is a Chrome extension that enables advertisers to check if Google tags such as Google Analytics, Google Tag Manager, Google Ads Tracking, are working correctly.

According to Google, the Tag Assistant tells advertisers all the tags implemented in a page, and reports any errors found and suggestions for improvement.

Google Tag Assistant Recordings lets advertisers validate, diagnose, and troubleshoot issues.

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