By Luís Daniel Rijo in Data News — Nov 26, 2023

WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands

Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.

Customer experience management platform

As the market leader in unified-CXM, with over 1,400 brands, including many of WPP’s largest clients, Sprinklr’s platform provides companies with a comprehensive view of customer data. This data can then be used to inform insights and analytics, enabling brands to make data-driven decisions to improve their customer experience.

Through this partnership, WPP will become Sprinklr’s first global agency partner. The two companies will collaborate on a new offering called CX Live AI, which connects Sprinklr’s AI+ platform, including both Sprinklr customized AI models and generative AI capabilities, with WPP’s own AI resources.

The companies will also work together on shared data, analytics, and solution development for joint clients. Additionally, WPP teams will receive priority support from Sprinklr, including bespoke enablement programs and early access to new Sprinklr products and platform features.

Stephan Pretorius, CTO of WPP, commented on the partnership: “Through the seamless integration of WPP's AI toolset with Sprinklr's AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI offerings and enables our clients to create customer experiences across all touchpoints on a scale like never before, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.”

Sprinklr’s Customer Experience Management (Unified-CXM) Platform

Sprinklr's Unified Customer Experience Management (Unified-CXM) platform is an enterprise software solution that helps businesses manage and optimize their customer experiences across all channels. The platform provides a single view of customer data, enabling businesses to understand their customers better, make data-driven decisions, and deliver personalized experiences.

Key features of Sprinklr's Unified-CXM platform include:

Customer data management: Sprinklr collects and aggregates customer data from a variety of sources,including social media, email, and CRM systems. This data is then stored in a central location, making it easy for businesses to access and analyze.
Customer engagement: Sprinklr provides a range of tools for engaging with customers across all channels,including social media, email, and chat. These tools enable businesses to respond to customer inquiries,resolve issues, and build relationships.
Customer analytics: Sprinklr provides a suite of analytics tools that help businesses understand their customers better. These tools enable businesses to track customer behavior, identify trends, and measure the impact of their marketing campaigns.
AI-powered insights: Sprinklr uses artificial intelligence (AI) to provide businesses with insights into their customer data. These insights help businesses make better decisions about how to engage with their customers and improve their customer experience.

Benefits of using Sprinklr's Unified-CXM platform include:

Improved customer satisfaction: Sprinklr can help businesses deliver more personalized and consistent experiences to their customers, which can lead to increased customer satisfaction.
Increased revenue: Sprinklr can help businesses increase revenue by improving customer retention, reducing customer churn, and increasing customer lifetime value.
Reduced costs: Sprinklr can help businesses reduce costs by automating tasks, improving efficiency, and reducing the need for multiple tools.

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Sprinklr’s Customer Experience Management (Unified-CXM) Platform

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