YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.
YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
Google last month announced that it has partnered with Nielsen to bring YouTube CTV and YouTube TV into in Nielsen Total Ad Ratings (TAR) in the U.S., this year.
According to Google, the release will include deduplication of YouTube inventory across all platforms — CTV, computer, mobile and linear TV — to better compare YouTube reach to linear TV.
Co-viewing will also be included in Nielsen’s DAR guarantees ad reporting in the U.S.