YouTube to expand 30-Second Non-Skippable Video Ads globally
YouTube yesterday announced it is expanding the availability of 30-second non-skippable ads to all countries through Instant Reserve, in DV360.
YouTube yesterday announced it is expanding the availability of 30-second non-skippable video ads to all countries through Instant Reserve, in DV360.
30-second non-skippable video ads to become available only via YouTube Select lineups, a collection of the platform's top-performing channels and videos.
YouTube Select lineups are curated collections of top-performing channels on YouTube, offering advertisers a streamlined way to reach engaged audiences across various content categories. These lineups represent the top 5% of popular channels in each vertical.
Instant Reserve in Display & Video 360 (DV360) is a self-service tool that allows advertisers to reserve YouTube inventory directly, without the need to negotiate with a sales representative. This process enables advertisers to quickly and easily book campaigns, ensuring that they reach their target audience at a fixed CPM.
Google says the new 30-second non-skippable video ads format allows richer storytelling and makes it easier to use your existing video assets with YouTube’s most-streamed content.
Booking through Instant Reserve also enables advertisers to target Custom Affinity, Detailed Demographics, life events, and in-market audiences.
According to Google, YouTube 30 seconds non-skippable will be available in DV360 over the next few weeks.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers