By Luís Daniel Rijo in Data News — Dec 17, 2023

10 Books to Make Marketing Great Again

Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers.

As the holiday season approaches, Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers. She believes that these books will help marketers learn new strategies and improve their skills.

1. Decisions Over Decimals by Christopher J. Frank, Paul F. Magnone, and Oded Netzer

This book introduces a new method of decision-making called Quantitative Intuition (QI)™. QI™ blends data analysis with intuitive decision-making. This approach can help marketers make better decisions in the face of overwhelming data.

2. Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop

This book argues that marketers should focus on customer needs rather than on traditional marketing funnels. It provides a practical framework for building strong customer relationships.

3. Decoding the Metaverse: Expand Your Business Using Web3 by Chris Duffey

This book demystifies complex topics like blockchain, cryptocurrencies, and NFTs. It explains how these technologies can be used to create a decentralized and immersive digital world.

4. For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins

This book argues that marketing is fundamentally a person-to-person endeavor. It guides readers through the nuances of cultural adoption and how to align marketing strategies with cultural dynamics.

5. Everybody Writes: Your New and Improved Go-to Guide to Creating Ridiculously Good Content (2nd Edition) by Ann Handley

This updated and expanded edition of Handley's bestselling field guide for content creation provides a step-by-step writing framework for marketers.

6. Influence is Your Superpower by Zoe Chance

This book teaches marketers how to be more charismatic, persuasive, and effective.

7. Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli

This book argues that marketers should focus on human-centric approaches rather than relying on digital clutter.

8. Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco

This book examines how to rethink marketing for tech products. It shares stories from both market leaders and newer startups to illustrate the theory in practice.

9. Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

This book explains how to apply scientific proven behavioral science principles to enhance every aspect of marketing.

10. Brain Surfing: The Top Marketing Strategy Minds in the World by Heather LeFevre

This book profiles some of the world's most brilliant marketing strategists and provides insights into their secrets to success.

Rynne believes that these books will help marketers learn new strategies and improve their skills. She also believes that these books are a great gift for anyone who is interested in marketing.

Rynne encourages marketers to take some time during the holiday season to read and learn. She believes that the knowledge gained from these books will be invaluable in the new year.

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