$34 billion spent in-app in Q2 2021
App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1.
Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery according to latest App Annie report.
“The data show that COVID-19 deeply influenced mobile behaviors including spending and time spent — and that the mobile habits consumers picked up during global lockdowns are here to stay,” said Lexi Sydow, Head of Marketing Insights, App Annie. “As industries begin to recover from COVID, mobile usage is an early indicator of changing consumer demand and market sentiment. The many bright spots of mobile growth across multiple sectors and geographies points to the beginning of a global economic rebound.”
Time spent in Sports apps in April 2021 was up globally: US (10%), Germany (10%), Spain (10%), the UK (20%) and Italy (55%) vs April 2019 year over year in the Booking.com emerged as a top 10 global breakout app in Q2 2021 for time spent among Travel & Local apps on Android phones, showing consumers are hungry to travel.
Demand for video streaming apps is climbing, with HBO Max reaching 18 million US monthly active users in May 2021
At-home fitness remains in high demand with users spending $673 million globally in Q2. Connected devices like Peloton and Fitbit in the top breakout apps by consumer spend for the quarter
Global downloads of medical apps in Q2 have increased by 75% vs. pre-pandemic levels.
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