Adform integrates DoubleVerify's post-bid blocking solution

DoubleVerify today announced the integration of the post-bid blocking solution and automated tagging with Adform.

DoubleVerify says that is now the first measurement provider to enable its post-bid blocking solution through the Adform platform, assuring brands like Vodafone that their programmatic ads will be delivered fraud-free, brand safe and in-geo.

The integration ensures seamless activation of pre-bid targeting, measurement and blocking across devices (including mobile in-app) and formats (display and video), resulting in heightened quality coverage for advertisers.

In addition to blocking, the Adform integration also includes implementation of automated tagging – creating significant workflow efficiencies for media buyers. Adform tags can now be distributed directly to publishers, simplifying campaign setup, reducing the potential for manual error, and speeding campaign time-to-market. DoubleVerify is right now the only measurement partner with this capability.

“DV’s partnership with Adform demonstrates our commitment to provide the most comprehensive verification coverage for our global client base, making execution of consistent quality controls as streamlined as possible. We are proud of our collaboration to date and look forward to partnering with Adform on future innovations.”


Matt McLaughlin, COO of DoubleVerify