AdMob adds reporting on IDFA user permission status
The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.
Google this month introduced an additional dimension in AdMob Ads Activity report, enabling publishers to track the impact of the consent on monetization.
The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization:
Authorized: The user authorized access to app-related data for tracking the user or the device under the AppTrackingTransparency (ATT) framework.
Denied: The user did not authorize access under the ATT framework, either in the app or in their device settings.
Restricted: The user or device has a restricted status. This means that ATT is disabled on the device and the user cannot enable it.
Not determined: The app can’t determine the user’s authorization status for access to app-related data for tracking the user or the device.
Google clarifies that the new ATT consent status dimension is not available for third-party waterfall ad sources, being only available for the AdMob Network and Bidding ad sources.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers