AdMob adds reporting on IDFA user permission status
Google this month introduced an additional dimension in AdMob Ads Activity report, enabling publishers to track the impact of the consent on monetization.
The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization:
Authorized: The user authorized access to app-related data for tracking the user or the device under the AppTrackingTransparency (ATT) framework.
Denied: The user did not authorize access under the ATT framework, either in the app or in their device settings.
Restricted: The user or device has a restricted status. This means that ATT is disabled on the device and the user cannot enable it.
Not determined: The app can’t determine the user’s authorization status for access to app-related data for tracking the user or the device.
Google clarifies that the new ATT consent status dimension is not available for third-party waterfall ad sources, being only available for the AdMob Network and Bidding ad sources.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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