AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
![AdMob Report Revamp](/content/images/size/w2000/2024/02/admob-reports.webp)
AdMob this week upped the reporting with updates designed to publishers sharper insights into their app's monetization performance.
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
Access Hourly Data: Publishers can now access hourly data for any day within the past 28 days. This increased granularity allows for more precise analysis of app performance fluctuations and identification of optimal monetization times.
Download User Activity Reports: CSV file downloads are now available for User Activity reports, enabling publishers to export and analyze the data outside of the AdMob interface. This expanded accessibility facilitates deeper audience understanding and supports the development of more informed marketing strategies.
Customize Comparison Periods: Previously limited to predefined comparisons (e.g., previous period, previous year), publishers can now define custom date ranges for comparison purposes within report charts. This flexibility empowers publishers to track progress against specific marketing campaigns, seasonal trends, or any other relevant timeframe.
Clarified Incompatibility: To avoid confusion arising from incompatible metric and dimension combinations, AdMob now greys out such options and provides clear explanations upon hovering. This proactive measure streamlines the reporting process and ensures users select valid data combinations.
These enhancements collectively aim to:
- Empower data-driven decision making: By providing more granular insights, publishers can make informed choices regarding app monetization strategies.
- Optimize ad placements: Identifying peak performance periods allows for targeted ad placement adjustments, potentially leading to increased revenue.
- Gain deeper user understanding: Exporting User Activity data facilitates comprehensive audience analysis, informing broader marketing efforts.
- Track progress against custom goals: Custom comparison periods offer unmatched flexibility for monitoring performance against specific objectives.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers