Altice launches a cross-screen OTT solution in the US

a4, a division of Altice USA, last week announced the launch of a cross-screen OTT solution. a4 says the solution enables advertisers to reach targeted audiences in streaming environments and through connected TVs (CTV). The product is powered by authenticated household data.

According to a4, the cross-screen OTT solution helps advertisers to identify and reach their desired audiences across all screens within a single household and in all formats. The technology enables addressable consumer profile creation and its solutions only deliver ads to anonymized IP households that are authenticated and matched to physical addresses.

“People are rapidly shifting their viewing habits to on-demand and streaming media products, and advertisers know they have to keep pace,” said Wael Sabra, SVP of Product at a4. “Our OTT solution gives clients the ability to extend the high precision targeting that a4 is known for into what is quickly becoming one of the most important parts of modern media plans.”