Apple to release iOS 14 tomorrow, but without the consent manager
Apple delayed the release of the compulsory consent manager to next year.
![Apple to release iOS 14 tomorrow, but without the consent manager](/content/images/size/w2000/2022/03/iOS-14-app-privacy.jpeg)
Apple today announced that is releasing the iOS 14 tomorrow. Apple planned to add a compulsory consent manager in iOS, however, beginning of this month, Apple delayed the release to next year.
“iOS 14’s IDFA opt-in requirement signals poor execution on Apple’s part,” commented Luke Taylor, COO of TrafficGuard. “The opaque and rushed nature of the update is not a recipe for security,” and “advertisers shouldn’t relax for very long though, as a new release date of early next year is not too far away. The postponement will allow for proper testing and for advertisers to develop alternative solutions.”
“Apple recognizes the need for device identification in the prevention of fraudulent activity by cybercriminals, like payment fraud. However, they seem to have underestimated ad fraud, which is much easier to commit and more costly to businesses. Obviously, Apple has lots going on with the launch of new hardware and software, impacted by COVID. Let’s hope that once they are done, they can give this the time it deserves,” said the COO of TrafficGuard.
Facebook was already prepared for the lack of IDFA. Facebook announced that it would stop collecting IDFAs, but last week, given Apple’s delayed implementation of the user permission requirement, Facebook announced that will continue collecting IDFA on iOS 14 “in an attempt to reduce unnecessary disruption to Facebook customers’ businesses.”
For now, app developers need to submit the tracking information via the App Store Connect, so the App Store shows the information about the tracking used on each app by the end of the year.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers