AppLovin buys MoPub for $1.05 Billion in cash

AppLovin this month bought MoPub for $1.05 billion in cash.

AppLovin this month bought MoPub for $1.05 billion in cash. According to Twitter, MoPub generated approximately $188 million in 2020.

AppLovin says it will maximize publisher’s revenue growth through more demand and increased competition for each ad impression. And for advertisers, it will offer expanded reach.

According to AppLovin, MoPub’s exchange is connected with over 130 demand-side platforms (DSPs), and the plan is to unify the DSP demand directly into AppLovin’s software.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Know more about us or contact us via

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.