AppLovin buys MoPub for $1.05 Billion in cash

AppLovin this month bought MoPub for $1.05 billion in cash. According to Twitter, MoPub generated approximately $188 million in 2020.

AppLovin says it will maximize publisher’s revenue growth through more demand and increased competition for each ad impression. And for advertisers, it will offer expanded reach.

According to AppLovin, MoPub’s exchange is connected with over 130 demand-side platforms (DSPs), and the plan is to unify the DSP demand directly into AppLovin’s software.