AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion

AudienceProject detailed plans for Q4 2025 on October 2, 2025, outlining a series of platform enhancements and geographic expansions for its AudienceReport cross-media measurement solution. The update encompasses new partnerships, technical features, and market launches scheduled for implementation through the end of the year.

The announcement builds on significant Q3 developments, including a direct Netflix integration launched October 1, 2025, providing independent audience measurement of Netflix campaigns across the United Kingdom, Germany, France, Italy, and Spain. This integration enables advertisers to access reach and frequency insights for Netflix campaigns independently or combined with other channels across the open web, social media, online video, connected TV, and linear TV.

The Q4 roadmap centers on five major initiatives addressing different aspects of cross-media measurement. The Trade Desk partnership represents the most significant platform integration, enabling advertisers to measure campaigns purchased through The Trade Desk directly within AudienceReport. The implementation will allow AudienceReport customers to add The Trade Desk as a direct integration, automatically importing and measuring campaigns from the demand-side platform. A parallel development will enable non-AudienceReport customers to add AudienceProject measurement as a service within The Trade Desk Marketplace, providing reach and frequency metrics including on-target percentage calculations.

Platform enhancements scheduled for Q4 include a benchmarking feature designed to evaluate campaign performance through historical comparison. The tool enables advertisers to compare current campaign results against previous efforts, identify patterns, and discover optimization opportunities. AudienceProject describes the feature as transforming each campaign into a learning opportunity, providing reference points for continuous improvement and data-driven decision making.

A redesigned report builder will simplify report creation workflows within AudienceReport. The updated interface reduces manual effort required for report setup, allowing users to generate customized reports through streamlined processes. The redesign focuses on accelerating analysis and decision-making activities rather than formatting and configuration tasks.

Geographic expansion continues as a strategic priority for AudienceProject. The company will launch operations in Poland during Q4, enabling Polish advertisers to measure campaigns across the open web, social media, online video, and connected TV with insights into total and incremental reach for each channel. This follows the company's recent expansion into Mexico announced September 22, 2025, and the Canada partnership with NLogic revealed July 23, 2025.

Amazon Ads measurement will expand to Sweden in Q4, providing Swedish advertisers access to measurement capabilities for Amazon Ads campaigns including Prime Video and Twitch inventory. The expansion represents continued development of AudienceProject's Amazon Ads integration across European markets.

The Q3 period included several technical and partnership developments. Médiamétrie selected AudienceProject in September to accelerate development of its Cross-Media Video advertising measurement solution in France. The partnership combines Médiamétrie's proprietary data and methodological expertise with AudienceProject's technology infrastructure. The solution targets launch in Q1 2026, providing deduplicated insights on campaign reach and frequency across linear TV, connected TV, online video, and social media for unified campaign views enabling marketing decisions.

Platform improvements during Q3 addressed user experience elements. Single Sign-On functionality introduced in August provides streamlined access to the AudienceProject platform through unified credentials, reducing password management requirements while enhancing security and administrative control. Support access received enhancements with repositioning of the support feature to the top-right corner of the interface, improving accessibility without disrupting workflow.

AudienceProject operates partnerships with major technology platforms including Amazon, Disney, Google, Meta, Microsoft, and Netflix. The company's measurement methodology addresses challenges in tracking audience overlap across fragmented media environments. Traditional measurement approaches count viewers multiple times across platforms, inflating reach calculations. AudienceProject's solution provides deduplicated metrics for accurate audience counting across digital ecosystems.

The measurement platform processes data from multiple sources to construct comprehensive audience profiles. Panel data combines with digital measurement capabilities to generate unified metrics across platforms. Co-viewing measurement represents a technical advancement accounting for multiple viewers per device in household environments, providing more accurate reach calculations than traditional systems tracking individual device usage.

Cross-media measurement technology has demonstrated substantial impact on advertising efficiency in deployed markets. AudienceProject's collaboration with Heineken and Meta revealed digital channels delivered 19.4 times more efficient reach compared to traditional television campaigns. These insights prompted Heineken to increase digital investment allocation from 30% to over 42% of media budget.

The long-term strategic vision outlined in the announcement focuses on three priorities extending beyond Q4. Market expansion continues as AudienceProject pursues operations across Europe and globally, meeting demand for independent comprehensive cross-media measurement supporting growth across advertiser markets. Channel coverage expansion targets broader measurement capabilities through existing partnerships with Amazon, Disney, Google, Meta, Microsoft, and Netflix alongside new partnership development for more comprehensive campaign performance overviews.

Actionable insights represent the third strategic priority. AudienceProject plans to introduce data-driven recommendations extending beyond information provision to inspire actions. Enhanced recommendation capabilities aim to simplify campaign strategy optimization and budget allocation decisions.

Industry developments indicate accelerating adoption of unified measurement solutions as media consumption fragments across devices and platforms. Connected TV measurement capabilities have emerged as particularly critical infrastructure for advertising effectiveness assessment. Research indicates Connected TV's share of media budgets projected to increase substantially, underscoring importance of unified measurement capabilities across television and streaming platforms.

The Q4 roadmap positions AudienceProject for continued expansion in established European markets while extending geographic reach into Poland. Partnership developments with The Trade Desk and expanded Amazon Ads coverage demonstrate platform integration efforts addressing advertiser workflow requirements. Feature enhancements including benchmarking and report builder improvements focus on operational efficiency improvements for marketing teams managing multi-channel campaigns.

Timeline

• July 23, 2025: AudienceProject announces partnership with NLogic to expand market coverage to Canada
• August 2025: Single Sign-On functionality introduced to AudienceProject platform
• September 4, 2025: Médiamétrie announces partnership with AudienceProject for Cross-Media Video measurement solution
• September 22, 2025: AudienceReport launches in Mexico, marking entry into Latin American market
• September 2025: Platform support access enhanced with repositioned interface elements
• October 1, 2025: Direct Netflix integration launches across UK, Germany, France, Italy, and Spain
• October 2, 2025: Q3 update announcement detailing Q4 roadmap and strategic priorities
• Q4 2025: Benchmarking feature scheduled for release
• Q4 2025: The Trade Desk partnership integration planned for launch
• Q4 2025: Poland market expansion scheduled
• Q4 2025: Amazon Ads measurement expansion to Sweden
• Q4 2025: Redesigned report builder implementation planned
• Q1 2026: Médiamétrie Cross-Media Video measurement solution scheduled to launch

The 5 Ws

Who: AudienceProject, a cross-media measurement platform provider operating partnerships with Amazon, Disney, Google, Meta, Microsoft, and Netflix, announced updates affecting advertisers and marketing teams across multiple markets.

What: The company detailed Q4 2025 plans including The Trade Desk partnership integration, benchmarking tools, Poland market expansion, Amazon Ads measurement extension to Sweden, and redesigned report builder functionality. The announcement follows Q3 developments including Netflix integration launched October 1, 2025, Médiamétrie partnership announced September 4, 2025, and Mexico market entry revealed September 22, 2025.

When: The update was announced October 2, 2025, outlining initiatives scheduled for Q4 2025 implementation with some elements extending into Q1 2026.

Where: Developments affect operations across Europe including United Kingdom, Germany, France, Italy, Spain, Sweden, Denmark, Norway, Finland, and planned Poland expansion, plus international markets including Canada and Mexico. The Trade Desk partnership and platform enhancements will be available across all markets where AudienceReport operates.

Why: The roadmap addresses advertiser demand for independent comprehensive cross-media measurement across fragmented media environments. Cross-platform measurement enables accurate audience deduplication, campaign efficiency optimization, and informed budget allocation decisions. Strategic priorities focus on geographic expansion, broader channel coverage through platform partnerships, and enhanced actionable insights through data-driven recommendations.