By Luís Daniel Rijo in Data News — Mar 21, 2024

AudienceProject unveils Cost Reporting for Enhanced Media Optimization

AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.

New analytics empowers marketers to maximize reach and understand channel efficiency

Key Highlights:

Channel Efficiency Analysis: Marketers can now input investment details (budget and impressions) for each channel. AudienceReport calculates cost-per-reach metrics, revealing the most efficient channels for reaching target audiences.
Incremental Reach Insights: New analytics illustrate how channels contribute to overall campaign reach. Understanding reach overlap empowers marketers to reduce excess frequency and extend their total audience.
Investment Optimization: By tracking cost per incremental reach over time, users can determine optimal investment levels across channels for maximum impact.
Age-Based Reach: Understand how channels perform across different age demographics to better target specific audience segments.

AudienceProject is dedicated to providing cross-media measurement solutions that empower marketers to make informed decisions. The company's AudienceReport platform delivers actionable insights for campaign planning and optimization.

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