Audioboom surpasses $325 million in creator payouts globally

Audioboom announced September 17, 2025 that it has surpassed $325 million in total payments to podcast creators worldwide. The milestone reflects the company's decade-long commitment to monetizing content across audio and video formats.

The New York-based podcast company has distributed these payments to more than 8,000 content creators globally over the past ten years. Originally focused on audio advertising monetization, Audioboom has expanded its revenue streams to capture the growing video podcast market, according to Podscribe data showing the company now leads in video podcast production.

CEO Stuart Last emphasized the broader impact of these payments during the announcement. "This milestone isn't just about the dollars paid out, it's about the businesses, careers, and communities that have been built across the globe through podcasting," Last stated. "As podcasting continues to expand across both audio and video, Audioboom stands strongly at the center of this evolution, helping creators to maximize their impact and income."

The payment milestone coincides with significant growth in Audioboom's video operations. More than 60% of the company's creators now produce video content, representing a substantial shift from traditional audio-only formats. Video revenue doubled during the first half of 2025, now comprising over 13% of Audioboom's total business.

Audioboom's video podcast network includes 12 of the top 100 video podcasts in the United States. This positioning has enabled the company to capitalize on changing consumption patterns as audiences increasingly consume podcast content through visual platforms alongside traditional audio channels.

The monetization engine operates through two primary programs. Audioboom's Premium Advertising Program connects brands directly with podcast hosts for endorsement campaigns. Showcase, the company's dynamic ad marketplace, provides automated advertising placement across the network. These tools have created scalable income streams that enable creators to expand production capabilities and build sustainable media businesses.

Several long-term creators have benefited from this monetization approach. Scott Philbrook from the Astonishing Legends podcast described the partnership: "Astonishing Legends has been with Audioboom for over a decade and Audioboom has been excellent at helping us maintain a revenue stream that has allowed us to start our own network and continue to look at exciting new ways to create content. They've been a strong part of adding value and equity to the Astonishing Legends brand."

The No Such Thing As A Fish podcast team highlighted practical benefits of the monetization platform. "By helping No Such Thing As A Fish turn a profit, Audioboom has helped us to put more time into the show and steadily uncover more weird facts about the Mongolian Death Worm, the longest golf course on the planet, and President Garfield's bottom," the team noted in their statement.

Audioboom's network reaches 140 million downloads or views monthly across more than 40 million unique listeners worldwide. Edison Research ranks the company as the fifth largest podcast publisher in the United States. The platform distributes content through major platforms including Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter.

Recent corporate developments have strengthened Audioboom's market position. The company acquired Adelicious, expanding its UK podcast network capabilities. This acquisition aligns with reported doubling of video revenue during the first half of 2025, demonstrating successful execution of the company's multi-format strategy.The announcement marks a significant milestone in the creator economy, demonstrating the platform's success in transforming content creation into sustainable business models. The timing follows a decade of strategic expansion from audio-only advertising into comprehensive video monetization capabilities.

Video consumption has fundamentally altered podcast monetization dynamics. Audioboom's video podcast network captures 22 million monthly views, contributing one-fifth of total consumption across the platform. This shift aligns with industry measurements showing podcast advertising markets have experienced substantial growth across video formats as advertisers recognize premium pricing opportunities in visual content.

The $325 million milestone reflects sustained demand for quality podcast content across multiple formats. Audioboom operates internationally with partnerships spanning North America, Europe, Asia and Australia. Content distribution occurs through Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter platforms.

The company's technology infrastructure enables Dynamic Ad Insertion capabilities across both audio and video formats, supporting automated advertising placement that scales efficiently across thousands of creators. This technical foundation has become increasingly valuable as programmatic podcast advertising continues expanding across the industry.

Recent acquisitions have strengthened Audioboom's market position. The company's purchase of Adelicious expanded its UK podcast network capabilities, adding established British content creators to its monetization platform. This strategic move coincides with documented growth in UK podcast consumption, where monthly listenership reached 51% among adults according to Edison Research data.

The creator payment milestone occurs within a rapidly evolving media landscape. Industry research documents persistent gaps between consumer audio engagement and advertiser investment allocation. Consumers dedicate 31% of their media time to audio content, yet advertisers allocate only 9% of their budgets to audio platforms, suggesting substantial growth potential for podcast monetization platforms.

Measurement methodologies continue adapting to multi-platform consumption patterns. Edison Research began incorporating video consumption data into podcast rankings during 2025, reflecting audience behavior changes that affect advertising valuations and campaign planning across the industry.

The success of Audioboom's monetization approach demonstrates the viability of platform-based creator economies. Unlike traditional employment models, the company's payment structure enables content creators to build scalable media businesses while maintaining creative independence. This model has particular relevance for marketing professionals as video podcast consumption shows premium engagement metrics compared to traditional advertising formats.

Timeline

• September 17, 2025: Audioboom announces surpassing $325 million in creator payouts globally
• First half 2025: Video revenue doubles for Audioboom, reaching 13% of total business
• 2025: More than 60% of Audioboom creators now produce video content
• 2025: Edison Research begins incorporating video consumption data into podcast rankings
• August 2025: Podcast advertising market shows continued growth with enhanced targeting capabilities
• July 2025: Spotify expands automated podcast buying capabilities to 170 million listeners
• February 2025: Spotify reports 300% growth in video podcast creator payouts
• January 2025: Spotify launches Partner Program with dual-revenue model
• Past decade: Audioboom helps 8,000 content creators build sustainable businesses

Summary

Who: Audioboom, a global podcast company ranked fifth largest in the United States by Edison Research, announced the milestone alongside CEO Stuart Last. The platform serves more than 8,000 content creators worldwide.

What: Audioboom surpassed $325 million in total payments to podcast creators globally, reflecting a decade of monetization platform development. The company has expanded from audio-only advertising to become the leading video podcast company according to Podscribe data.

When: The announcement occurred on September 17, 2025, following substantial growth in video revenue during the first half of 2025 when video income doubled and reached over 13% of total business.

Where: The payments have been distributed to creators worldwide through Audioboom's international operations spanning North America, Europe, Asia and Australia, with content distributed across major platforms including Apple Podcasts, YouTube, Spotify and others.

Why: The milestone demonstrates the success of Audioboom's dual monetization strategy combining Premium Advertising Program brand partnerships with Showcase dynamic ad marketplace capabilities, enabling creators to build sustainable media businesses as podcast consumption shifts toward video formats.