Audioboom video strategy delivers positive results

Audioboom Group plc announced on August 6, 2025, that video podcasts generated more than 13% of its Creator Network revenue during June, with over 60% of podcasters on the platform now producing video versions of their shows. According to the company, this marks significant progress in its video strategy development, as production and consumption of video podcasting continues to accelerate across the industry.

The London-based podcast company, which trades on AIM under the ticker BOOM, reported that video podcasts were viewed more than 22 million times in June 2025, contributing 20% of all podcast consumption across both Audioboom and its recently acquired British podcast network Adelicious. The network delivered a Revenue Per 1000 Views (RPM) of US$40.74 for video content in June, representing the results of a strategic initiative launched in 2024 to develop market-leading video capabilities.

According to company data, Audioboom currently publishes 11 of the top 100 video podcasts on the YouTube Weekly Podcast Chart in the United States. The platform's monetization technology delivered multiple revenue streams including sponsorships and subscription payments specifically for video creators during the reporting period.

These developments occur as the Edison Research Podcast Consumer study, published in July 2025, demonstrates the significant role played by video in modern podcasting consumption. The research indicates that 26% of US adults now consume video podcasts on a weekly basis, while 31% of US podcast consumers discover new podcasts through video platforms.

Stuart Last, Chief Executive Officer of Audioboom, commented on the findings. "As the industry continues to navigate podcast consumer's shift to video, Audioboom and Adelicious have emerged as leaders in the space with our video strategy already generating significant revenue for those creators producing video content," Last stated in the announcement. "Podcasters have trusted us as the leading independent platform for audio podcasting for many years, and now they can rely on us to create value for their work in video."

The results underscore broader industry trends toward video-enhanced podcast consumption. Audioboom and Adelicious continue developing their video strategy and platform capabilities as both production and consumption patterns evolve. The company's technical infrastructure supports Dynamic Ad Insertion capabilities for video content, enabling automated advertising placement across video podcasts on the platform.

According to company materials, Audioboom operates as a global leader in podcasting with shows downloaded 125 million times each month by more than 40 million unique listeners worldwide. Edison Research ranks the company as the fifth largest podcast publisher in the United States. The platform's ad-tech and monetization infrastructure underpins a scalable content business providing commercial, distribution, marketing and production services for a premium network of top-tier podcasts.

Key partnerships include the official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', alongside popular shows such as 'True Crime Obsessed', 'The Tim Dillon Show', 'No Such Thing As A Fish', and 'The Cycling Podcast'. The company operates internationally with global partnerships across North America, Europe, Asia and Australia, distributing content via major platforms including Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter.

The video strategy development comes as Audioboom completed its acquisition of British podcast network Adelicious in July 2025, creating what the company describes as the UK's largest homegrown podcast network. The combined entity serves 40 million unique listeners with more than 125 million monthly downloads and video views. Adelicious, founded by Pascal Hughes and David McGuire in 2020, hosts more than 200 leading podcasts including Russell Howard's Five Brilliant Things, Short History Of..., and The Teen Commandments with Sara Cox and Clare Hamilton.

This acquisition provides Audioboom with expanded capabilities for video podcast production and distribution across the British market. According to the company, the combined scale provides brands with expanded advertising opportunities while increasing marketing, technology and monetization support for British podcasters. Andrew Goldsmith, former CEO of Adelicious, now serves as President for the consolidated UK division under the Adelicious brand.

The video podcast momentum reflects broader industry measurements showing podcast audiences demonstrate strong attention metrics compared to other digital media formats. Research from Adelaide indicates podcast advertisements maintain an Attention Unit score of approximately 49-51 throughout 2023, making them the only format consistently outperforming all other channels except YouTube in terms of digital media attention capture.

These attention metrics prove particularly relevant as programmatic advertising growth reaches 72% in 2025, with audio and podcast advertising showing modest growth from 7% in 2023 to 9% in 2025 within programmatic spending allocations. Connected TV's share of media budgets is projected to double from 14% in 2023 to 28% in 2025, creating opportunities for video podcast content that bridges traditional audio and visual advertising formats.

The technological infrastructure supporting video podcast advertising continues advancing through partnerships with companies like Sounder, which provides AI-powered contextual targeting capabilities for podcast advertising. These developments enable advertisers to target specific topics discussed within individual podcast episodes, exceeding traditional show-level targeting limitations and potentially increasing effectiveness for video podcast campaigns.

Industry ranking data from Triton Digital demonstrates Audioboom's competitive position, with shows like 'SERIALously?!' appearing in Canada Podcast Ranker top positions and 'Cancelled with Tana Mongeau' making debuts in US podcast rankings. These rankings reflect standardized measurement following IAB Podcast Technical Measurement Guidelines version 2.1, providing transparent audience data for both audio and video podcast formats.

The June 2025 performance data provides measurable evidence of video podcast monetization success. More than 13% of Audioboom Creator Network revenue originated from video content, representing substantial growth from the initiative's 2024 launch. The $40.74 RPM figure for video demonstrates premium pricing capabilities compared to traditional audio-only podcast advertising, as video content typically commands higher advertiser rates due to increased engagement and creative possibilities.

Video podcast viewership data shows 22 million views during June 2025, contributing one-fifth of total podcast consumption across the Audioboom and Adelicious networks. This represents significant audience adoption of video formats among existing podcast listeners, supporting industry research indicating consumer preference shifts toward visual podcast consumption.

The 60% creator participation rate in video production indicates widespread adoption among Audioboom's podcaster network. This high participation suggests that podcasters recognize revenue opportunities from video formats and have access to technical infrastructure supporting video production and distribution. The company's platform capabilities include video hosting, distribution across multiple platforms, and integrated advertising insertion technology.

Industry context shows video podcast consumption patterns aligning with broader digital media trends. The Edison Research data cited by Audioboom indicates 26% of US adults consume video podcasts weekly, representing substantial audience reach for advertising campaigns. Additionally, 31% of podcast consumers discover new content through video platforms, suggesting video serves both consumption and discovery functions within the podcast ecosystem.

Timeline

• 2020: Adelicious founded by Pascal Hughes and David McGuire
• 2024: Audioboom launches video strategy initiative 
• February 15, 2024: Audiohook and Sounder launch episode-level contextual targeting for podcast advertising
• March 2024: 'SERIALously?!' debuts in Canada Podcast Ranker
• July 2024: 'Cancelled with Tana Mongeau' debuts in US podcast rankings
• July 17, 2025: Audioboom announces acquisition of Adelicious
• July 2025: Edison Research publishes Podcast Consumer study showing 26% of US adults consume video podcasts weekly
• August 6, 2025: Audioboom announces video strategy results with 60% of creators producing video content

We Explain

Video Podcasts: Video podcasts represent the convergence of traditional audio podcasting with visual content, enabling creators to engage audiences through both auditory and visual elements. This format has gained significant traction as consumers increasingly prefer multimedia experiences, with platforms like YouTube serving as major distribution channels. The format allows for enhanced storytelling, improved audience engagement, and premium advertising opportunities that command higher rates than audio-only content.

Audioboom: Audioboom Group plc operates as a leading independent podcast platform, providing hosting, distribution, and monetization services for content creators worldwide. The company's technology infrastructure supports both audio and video podcast formats, offering Dynamic Ad Insertion capabilities and comprehensive analytics. As a publicly traded entity on AIM, Audioboom serves as a significant player in the podcast industry's transition toward video-enhanced content consumption.

Revenue: Revenue generation in the video podcast ecosystem involves multiple streams including sponsorships, subscription payments, and programmatic advertising placements. The reported 13% of network revenue from video content demonstrates the monetization potential of visual podcast formats. Revenue models typically leverage higher engagement rates and premium pricing opportunities that video content provides compared to traditional audio-only advertising placements.

Adelicious: Adelicious represents a strategic acquisition that expanded Audioboom's UK market presence and content portfolio with over 200 leading British podcasts. Founded in 2020, the network includes popular shows like Russell Howard's Five Brilliant Things and partnerships with established media personalities. The acquisition creates operational synergies by combining Adelicious's content expertise with Audioboom's technology platform and global distribution capabilities.

Content: Content strategy in video podcasting encompasses both the creative production elements and technical distribution requirements across multiple platforms. Successful video podcast content balances engaging visual elements with audio quality while maintaining the intimate conversation style that defines effective podcasting. Content creators must consider platform-specific optimization, audience discovery patterns, and advertiser requirements when developing video podcast programming.

Platform: Platform infrastructure for video podcasts requires sophisticated technology supporting video hosting, multi-platform distribution, and integrated advertising insertion capabilities. Modern podcast platforms must accommodate varying video formats, provide analytics across audio and video consumption, and enable seamless creator workflow management. Platform selection significantly impacts content reach, monetization opportunities, and audience engagement metrics for podcast creators.

Advertising: Video podcast advertising benefits from enhanced creative possibilities and typically commands premium rates compared to audio-only placements. Advertisers can utilize visual elements, product demonstrations, and host-read endorsements within video contexts, creating more engaging brand experiences. The contextual targeting capabilities and attention metrics associated with video podcasts make them attractive options for brands seeking high-engagement advertising environments.

Network: Podcast networks like Audioboom and Adelicious provide creators with professional services including sales representation, technical support, and marketing assistance. Networks aggregate content to achieve scale advantages in advertising negotiations while offering individual creators access to resources typically unavailable to independent operators. Network affiliation often enables creators to focus on content production while leveraging professional monetization and distribution expertise.

Industry: The podcast industry continues evolving rapidly with video content representing a significant growth area alongside traditional audio programming. Industry trends indicate increasing consumer adoption of video podcast formats, with major platforms investing in video-specific features and advertising products. Market dynamics favor companies that successfully bridge audio and video capabilities while maintaining the authentic conversation style that defines effective podcasting.

YouTube: YouTube serves as a critical distribution platform for video podcasts, offering creators access to massive global audiences and sophisticated monetization tools. The platform's algorithm and discovery mechanisms significantly influence video podcast success, with chart positions and view counts serving as important industry metrics. YouTube's integration of podcast-specific features and advertising products makes it essential infrastructure for video podcast strategies, particularly for reaching younger demographics who increasingly discover content through video platforms.

Summary

Who: Audioboom Group plc (AIM: BOOM), a leading global podcast company, alongside its recently acquired British podcast network Adelicious, serving more than 40 million unique listeners worldwide with shows downloaded 125 million times monthly.

What: The company announced that over 60% of podcasters on its Creator Network produced video versions of their podcasts in June 2025, generating more than 13% of network revenue from video content. Video podcasts achieved 22 million views, contributing 20% of total consumption across both networks, with a Revenue Per 1000 Views of $40.74.

When: The announcement was made on August 6, 2025, reporting June 2025 performance data. The video strategy initiative launched in 2024, with the Adelicious acquisition completed in July 2025.

Where: London-based Audioboom operates internationally across North America, Europe, Asia and Australia, distributing content via major platforms including Apple Podcasts, YouTube, Spotify, and others. The company publishes 11 of the top 100 video podcasts on YouTube's Weekly Podcast Chart in the United States.

Why: The video strategy addresses consumer behavior shifts, with Edison Research showing 26% of US adults consuming video podcasts weekly and 31% discovering new podcasts through video platforms. The development enables Audioboom to monetize growing video podcast consumption while providing enhanced revenue opportunities for creators on its platform.