Australian Podcast Market continues to grow in 2023
The Australian podcast market continues to grow, with new entrants and established publishers alike seeing strong results in December 2023.
The Australian podcast market continues to grow, with new entrants and established publishers alike seeing strong results in December 2023.
The December 2023 Australian Podcast Ranker, released by Triton Digital, reveals that the top three publishers were ARN/iHeart, followed by LiSTNR (SCA), and then the Australian Broadcasting Corporation.
Casefile True Crime (Audioboom) regained the top spot on the Top Podcast Ranker, while Mamamia Out Loud (Mamamia) and Hamish & Andy (LiSTNR (SCA)) maintained their second and third positions, respectively.
A number of new podcasts made their debuts on the Top Podcast Ranker in December, including Matt and Shane's Secret Podcast (Audioboom), Roy and HG - Bludging on the Blindside (Australian Broadcasting Corporation), Who Killed JFK? (ARN/iHeart), Who the Hell is Hamish?(News Corp Australia), and Uncomfortable Conversations with Josh Szeps (DM Podcasts).
Catching Dad's Killer (Podshape), Imagine This (Australian Broadcasting Corporation), Car Trip Trivia (NOVA Entertainment), and more debuted in the Top 200 Australian-Made Ranker.
Breaking Badness (News Corp Australia) made its debut on both the Top 200 Australian-Made Ranker and Top Podcast Ranker.
The Australian Podcast Ranker is based on data from Triton Digital's Podcast Metrics measurement service, which is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines.
The continued growth of the Australian podcast market is a positive sign for the industry, and it is likely that we will see even more new entrants and strong results in the years to come.