Video Featured This video platform crushed the competition in consumer attention The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.
Data FTC: Impersonation rule goes into effect today The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.
Video Featured Formula One owners Liberty Media acquire MotoGP The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.
Mixed Reality Featured Snapchat expands AR advertising options with Sponsored AR Filters Snapchat last month announced the introduction of Sponsored AR Filters, a new advertising format that places branded augmented reality experiences within the app's post-capture Filter Carousel.
Social Featured Snapchat rolls out new creative tools and personalization features Snapchat last week unveiled a series of updates focused on video creation, camera functionality, and app personalization.
Social Snapchat enhances Brand Safety with IAS partnership and new Targeting Controls Snap last week announced a new partnership with Integral Ad Science (IAS) aimed at bolstering brand safety within the Snapchat platform.
Data Featured A Deep Dive into the Google Ads Transparency Center Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.
Data Featured Every advertiser in EEA needs a Consent Management Platform (CMP) Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.
Display Google Ads: When to Switch from tCPA to tROAS A sudden change in bidding strategy can disrupt Google's algorithm and lead to volatility in results.
Data Featured What are Custom Affinity and Custom Intent audiences? Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.
Social Featured Ethical Marketing: Essential Considerations Ethical marketing is not only a moral imperative; it's also a strategic advantage.
Search Featured OpenAI makes links more prominent in ChatGPT Browse This change is designed to provide more context to ChatGPT's responses and make it easier for users to discover content from publishers and creators.
Video Featured What is ACR? ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.
Search What is Google SGE? Google SGE stands for Search Generative Experience. Here's a breakdown of what it is and how it works.
Data Google Analytics update simplifies reporting and aligns conversion measurement Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.
Display Teads eliminates low-quality MFA inventory Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.
Data Looker Studio expands reporting capabilities with new Search Ads 360 label fields Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.
Display Featured Google to fully adopt OpenRTB protocol on February 15th, 2025 The company will sunset its proprietary Authorized Buyers Real-time Bidding (RTB) protocol on February 15th, 2025. After this date, all bid requests will use the OpenRTB protocol.
Video Featured YouTube Studio announces new features for creators This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.
Retail Featured EU Court rejects Amazon's Bid to delay transparency rule The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.
Social Featured LinkedIn now supports Dynamic UTMs Dynamic UTMs allow advertisers to automatically insert unique tracking codes into their LinkedIn ad URLs, significantly streamlining the process of measuring campaign performance.
Retail Featured Criteo achieves industry-leading accreditation for Retail Media measurement Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC).
Retail Featured Instacart receives accreditation from the Media Rating Council (MRC) This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.
Audio Featured Musi takes the world by storm: music streaming app quickly rises to global dominance A new music streaming app named Musi has experienced explosive success since its recent launch, demonstrating remarkable international appeal. The app's rapid rise to prominence is underlined by data from Pixalate, a leading ad fraud protection, privacy, and compliance analytics platform.
Video Brightcove launches Cloud Playout 2.0 Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.