Data Featured DV360 to discontinue support for SDF v5.5 Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.
Video Pixalate report reveals Ad Fraud concerns on non-vMVPD Apps Pixalate this week released its Q4 2023 vMVPD Traffic Analysis Reports. The findings highlight a concerning trend: non-vMVPD apps on major Connected TV (CTV) platforms have significantly higher rates of invalid traffic (IVT) compared to vMVPD apps.
Search Google Maps summer update: curated lists, AI insights & more The new features focus on curated recommendations, customizable lists, and AI insights for on-the-go destination research.
Data Featured ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.
Video Featured Hulu on Disney+ officially launches in the US Disney today announced the full launch of Hulu on Disney+, delivering a seamless entertainment experience and increased value proposition for Disney Bundle subscribers throughout the U.S.
Display Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.
Search Featured Google updates AdSense Search Policies introducing new product-integrated features Google today released key updates to its AdSense for Search (AFS) policies designed to enhance clarity for publishers and introduce new features.
Retail Featured Amazon doubles down on counterfeit crackdown Amazon's Counterfeit Crimes Unit initiated legal action or criminal referrals against over 21,000 bad actors since its 2020 launch.
Data Featured U.S. Copyright Office to announce major updates on AI and copyright The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).
Video BBC Studios Social Invites global production companies to pitch ideas for iconic brands BBC Studios Social is making an unprecedented move, inviting independent production companies worldwide to pitch short-form content ideas for beloved factual and entertainment brands.
Display Featured Google Ad Manager eases ad implementation with Codeless Ad Units Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.
Display Featured Understanding Demand Gen in Google Ads Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.
Social Featured LinkedIn launches Pages Messaging LinkedIn today announced the launch of Pages Messaging, a powerful new feature that allows organizations to engage in direct, one-on-one conversations with their LinkedIn audience.
Display Kik, TuneIn Radio, and Tumblr lead in Mobile Ad Revenue Pixalate today released its February 2024 Global Top Grossing Mobile Apps Report. The report analyzes app revenue within the Google Play Store, highlighting apps generating the most open programmatic advertising income across various regions worldwide.
Social Snapchat and Lumen Research launch global attention measurement tool for rich media ads Lumen Research this month unveiled a partnership with Snapchat, providing advertisers with powerful new tools to measure and optimize visual attention for the platform's innovative rich media ad formats.
Display Featured Google expand Product Studio to merchants in Australia and Canada Google today announced exciting news for merchants in Australia and Canada: Product Studio, a suite of free, AI-powered image generation tools, is now available to businesses in these markets.
Data Featured Adobe and Microsoft integrate Generative AI into Microsoft 365, supercharging marketing workflows Unveiled at Adobe Summit, the world's largest digital experience conference, this collaboration integrates Adobe Experience Cloud workflows and insights with Microsoft Copilot for Microsoft 365.
Data Featured Google Chrome optimized for arm-compatible Windows PCs now available Google today announced the rollout of a fully optimized version of its popular Chrome browser for Windows PCs powered by Arm-based Snapdragon processors. This new release promises significant speed and performance improvements for users of Arm-compatible Windows devices.
Audio Featured Triton Digital acquires Sounder, enhancing audio advertising capabilities This strategic move will strengthen Triton Digital's position by combining their renowned audio streaming and podcasting technology with Sounder's cutting-edge AI-powered podcast insights and brand suitability solutions.
Display Featured IAB addresses in-game ad quality, unveils guidelines for better user experience In a sign of the continued explosive growth of the video game industry, a new study from the Interactive Advertising Bureau (IAB) reveals that advertising investment within games is booming.
Video iSpot and Comcast’s AudienceXpress announce new Data Collaborations iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.
Retail Featured Amazon Pharmacy brings same-day delivery to New York City and Los Angeles, uses AI to expedite medication delivery Amazon Pharmacy today announced the rollout of Same-Day Delivery for prescription medications in New York City and the greater Los Angeles area.
Search Featured Google Street View launches in Kazakhstan Google Street View yesterday opened a virtual window into the heart of Central Asia, launching its immersive imagery in Kazakhstan.
Search eDreams ODIGEO and Independent Platforms call for EU Action against Google's alleged DMA violations Travel platform eDreams ODIGEO and other independent businesses are urging the European Commission to take decisive action against Google.
Search Featured Google Search experts to descend on Warsaw for Search Central Live 2024 Google will host its popular Search Central Live event in Warsaw, Poland, on April 24, 2024. Website owners, developers, SEOs, and anyone passionate about how Google Search works are invited to apply for an exclusive invitation.
