Video Freevee Advertisers gain transparency with New Content Genre and Rating Reporting Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.
Data Level Up Your Marketing Game: 14 AI Courses to Master the Future Artificial intelligence (AI) is rapidly transforming the marketing landscape. To remain competitive, upskilling in this transformative technology is crucial. This curated list presents 14 AI courses designed to empower marketers.
Data Featured IAB Tech Lab releases In-Depth Analysis of Google's Privacy Sandbox The IAB Tech Lab last week released a comprehensive analysis of Google's Privacy Sandbox, raising concerns about its readiness for industry-wide adoption.
Retail Amazon DSP introduces Bulksheets to streamline contextual campaign creation Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.
Retail Featured Amazon DSP makes Creative Approval easier with new features Amazon DSP today announced new enhancements to their "standard display creative" format, offering advertisers improved tools to create high-performing ads and navigate the approval process more efficiently.
Display Google Ads fully rolls out Automatically Created Assets Google Ads today has fully rolled out the use of generative AI in automatically created assets (ACA) for all English language advertisers in the US and UK.
Social A TikTok Best Practices Checklist for your next campaign This article presents a comprehensive TikTok Best Practices Checklist to optimize your next web auction campaign and unlock its full potential on TikTok Ads.
Video X's Amplify Pre-roll offers Monetization Options for Video Creators X's Amplify Pre-roll is a program enabling verified X video publishers to monetize their content through pre-roll ads.
Social Featured X introduces Creator Targeting X today announced the launch of Creator Targeting, a new feature allowing advertisers to target specific creators on the platform.
Data Google launches €10 Million AI Fund in Europe According to Google, this fund aims to equip European workers, particularly those most vulnerable to workforce transitions due to AI, with the essential skills and knowledge to thrive in the evolving job market.
Social Snap Q4 2023 Earnings: DAUs reached 414 million, up 10% year-over-year Snap this month reported Q4 2023 results, with growing daily active users (DAUs), strong engagement, and progress on monetization initiatives.
Video UK TV Public Broadcasters unite to launch a streaming app in Q2 A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
Data Mozilla Monitor Plus: New paid service offers automatic data removal and continuous monitoring Monitor Plus provides automatic data removal and continuous monitoring of exposed personal information on data broker sites.
Video Featured YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.
Data Nielsen Expands YouTube CTV Ads Measurement to 11 Countries Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
Video Innovid enables self-service creation of interactive CTV ads for Live Streaming Events Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.
Data Consumer Reviews: IAB makes a case against proposed FTC Rules at upcoming hearings The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.
Mixed Reality Disney and Epic Games announce collaborative open world metaverse This metaverse will leverage Fortnite's popularity and Unreal Engine technology to bring Disney, Pixar, Marvel, Star Wars, Avatar, and other beloved franchises to life in new and immersive ways.
Search Google updates Political Content policy for Mexico Elections Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.
Mixed Reality IAB and MRC release Augmented Reality measurement guidelines for public comment The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.
Video YouTube Quiz tests readiness for YouTube Partner Program (YPP) YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
Video Valentine's Day on Google TV Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
Data LiveRamp enthusiastic about the potential of Google's PAIR initiative LiveRamp is enthusiastic about the potential of Google's PAIR initiative as the industry navigates the cookieless future.
Data LiveRamp announces Solid Q3 Results, exceeding expectations LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.
Video YouTube releases Open-Source Scripts to help partners and creators to Manage Content YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.
