Data Featured GA4 Update: View remarketing audience sizes directly in GA Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4
Data Featured Oracle to shut down advertising products and services by September 2024 Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.
Social Featured Snap introduces new AR Features powered by GenAI These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.
Video Featured YouTube announces updates for Creators: Editing long videos, moderating comments, and more These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.
Retail Featured How Amazon's Image Generator boosts campaign submissions by over 20% Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.
Data Apple updates App Store Age Ratings in Australia and South Korea Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.
Video Featured Innovid Report: CTV advertising drives Shopping Behavior Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.
Video Comscore and Kochava partner to enhance measurement of Linear TV campaigns Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.
Display Featured AdSense updates Privacy Messaging for US State regulations Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations.
Data DoubleVerify launches Transparency Center to boost industry education DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.
Display Google News Showcase expands to the Baltics Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.
Data Meta opens Threads API to all developers This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.
Video GumGum and ShowHeroes join forces for Contextual Video Advertising This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
Data Ad Fraud on the rise: Gen AI makes schemes more sophisticated The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.
Data Facebook deprecates Additional Page Insights API Metrics Facebook yesterday announced the deprecation of additional Page Insights API metrics.
Video DV360 API gains Advertiser-Level Keyword Targeting Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.
DOOH Featured Rome Metro gets digital signage boost in 13-Year DOOH contract IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.
Data Featured IAS expands Brand Safety Measurement to Performance Max and Demand Gen This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
Video Featured Adobe Express Integrates TikTok Music Library for Easier Content Creation This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.
Data FTC sues Adobe: Cancellation headaches and hidden fees alleged The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.
Search Google Search introduces new Review Profiles for users Is Google quietly building a one-stop shop for online reviews? A recent update introducing Search Review Profiles has sparked speculation about Google's long-term plans for user reviews.
Search Fake AI content exploits Google Search, boosting Quora spam According to Zilbershtein, these updates, combined with the ease of generating content using AI tools like ChatGPT, have created a breeding ground for spam on Quora.
Audio Music & Movies: A Match Made in Streaming Heaven? Exploring a Spotify-Netflix Merger A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.
Data Microsoft Clarity's Copilot now analyzes mobile app user behavior New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps.
Social Featured Sprinklr now offers integrated Reddit listening, advertising & analytics Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.
