Display Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.
Display Google Ads introduces generative AI in Performance Max Google this month announced the rollout of generative AI features in Performance Max, empowering marketers to create and enhance their creative assets with ease and efficiency.
Data Eyeota partners with Expandi to offer targeted B2B audiences in Europe Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.
Data MiQ acquires Grasp MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.
Display Google Ad Manager launches Beta Support for manual creative review protections Google Ad Manager yesterday announced the launch of beta support for Manual Creative Review Protections, a new feature that allows publishers to block unreviewed creatives from serving until they have been reviewed in the Ad Review Center.
Data Comscore revenue down 1.9% YOY, but profitability and adjusted EBITDA increase significantly Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.
Social TikTok integrates Salesforce CRM TikTok last month announced a new integration with Salesforce CRM, a customer relationship management (CRM) platform. The integration allows businesses to automatically sync their TikTok leads and customer data with Salesforce, so they can better manage their sales and marketing efforts.
Display Taboola announces advancements in generative AI AdMaker for advertisers With Taboola Generative AI AdMaker, advertisers can now make instant adjustments to their existing creative assets, such as replacing backgrounds or generating image variations.
Data PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.
Social Facebook and Instagram give creators more ways to make money Meta today announced Facebook and Instagram are giving creators more ways to make money on their platforms. Meta is testing a new holiday bonus that rewards creators for reels plays and photo views on Instagram.
Social TikTok shares 5 ad targeting best practices to boost ad performance TikTok this month shared 5 ad targeting best practices to boost ad performance.
Data IAB Europe publishes a summary of Digital Services Act (DSA) transparency approach IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.
Data Google announces new IP Protection feature for Chrome Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.
Video Fubo exceeds guidance in Q3 2023 with strong subscriber growth FuboTV Inc. (NYSE: FUBO), the sports-first live TV streaming platform, last week announced its financial results for the third quarter ended September 30, 2023. The company also raised its previously stated full year 2023 guidance for North America.
Search AdSense for Search and Other Search Ads products transition to new serving domains Google last week announced that starting in November 2023, its Search Ads publisher products will undergo a transition from using "google.com" as their "serving domain" to new domains aimed at enhancing user privacy and adapting to evolving web platform standards.
Search Google Search announces 2 notable updates in November Google this month announced two notable updates for November 2023: a core update and an update to the reviews system in Google Search.
Social TikTok introduces Search Ads in its In-Feed Ads campaigns TikTok, the popular short-form video platform, last month announced the launch of a new Search Ads Toggle for its In-Feed Ads campaigns. This new feature enable advertisers to automatically create search results ads using their existing In-Feed Ad content and targeting.
PPC Agency: The Ultimate Guide to Choosing the Right One A PPC agency is a company that specializes in managing pay-per-click (PPC) advertising campaigns. PPC is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. PPC ads can appear in search engine results pages (SERPs), on social media platforms, and on
Social X Premium is now available in three tiers: Basic, Premium, and Premium+ X (former Twitter) last month introduced two new subscription tiers. Now users have 3 premium tiers: Basic, Premium, and Premium+. The higher the tier, more features have access to.
Search Yelp beats third-quarter expectations, raises full-year outlook Yelp this week reported strong third-quarter results, beating analyst expectations on revenue and earnings. The company also raised its full-year outlook.
Display Google updates the Misleading Representation policy Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.
Video Disney to acquire the remaining 33% stake in Hulu The Walt Disney Company (NYSE: DIS) this week announced it will acquire the remaining 33% stake in Hulu, LLC held by Comcast Corp.’s (NASDAQ: CMCSA) NBC Universal (NBCU). The deal, which is expected to close in December 2023, will give Disney full ownership of the streaming service.
Video Paramount Global announces worldwide expansion of "EyeQ" Paramount Global (NASDAQ: PARA; PARAA) this month announced the worldwide expansion of its premium digital video advertising platform, "EyeQ."
Display BuzzFeed's third quarter 2023 advertising revenue down 35% year-over-year BuzzFeed, Inc. (NASDAQ: BZFD), a leading digital media company, today reported financial results for the third quarter ended September 30, 2023. BuzzFeed's third quarter 2023 financial results were below expectations, with revenue down 29% year-over-year.
Retail Amazon Black Friday Sale 2023: Mark Your Calendars! Black Friday is one of the biggest shopping events of the year. This year, Black Friday starts on November 24, 2023, but Amazon is already offering early deals.
