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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9108 Articles
Retail   -   Mar 28, 2026 BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
AI agent filters a flood of emails in a digital cathedral, sorting gold from static.

Germany's digital economy association BVDW published a 24-page email marketing guide on March 18, 2026, covering AI agents, KPIs, accessibility, and GDPR compliance.

by Luis Rijo
Video   -   Mar 28, 2026 YouTube creator marketing study: 79% Gen Z trust rate and 2.3X ROAS gap with social
YouTube creators Michelle Khare and Adam W in brand partnership videos for Dove and Jimmy John's.

YouTube's March 2026 Think with Google report reveals creator marketing data showing 79% Gen Z trust rates, 2.3X higher long-term ROAS than paid social, and 3M vetted creators.

by Luis Rijo
AI   -   Mar 28, 2026 How AMC Networks uses AI to find fans it didn't know it had
Kim Granito, CMO of AMC Networks, discusses AI-driven marketing strategies for streaming.

AMC Networks CMO Kim Granito reveals how predictive AI, generative video, and audience intelligence drove a nearly 30% subscriber acquisition gain season-over-season.

by Luis Rijo
AI   -   Mar 28, 2026 Judge blocks Pentagon from blacklisting Anthropic over AI safety stance
Judge blocks Pentagon's Anthropic blacklist in First Amendment ruling.

A federal judge today blocked the Trump administration from designating Anthropic a supply chain risk, ruling the action was First Amendment retaliation against the AI company.

by Luis Rijo
AI   -   Mar 28, 2026 RTL Deutschland goes all-in on AI: what it means for TV advertising
Stephan Schmitter and Inga Leschek, CEO and CCO of RTL Deutschland, announce AI strategy.

RTL Deutschland announces an agentic AI strategy across content, production and on-air branding, with implications for German TV advertising and media buying.

by Luis Rijo
Mar 28, 2026 Google Search Live goes global: 200+ countries now get voice and camera AI search
Google Search Live

Google Search Live expands to all AI Mode markets on March 26, 2026, powered by Gemini 3.1 Flash Live, bringing multimodal voice and camera search to 200+ countries.

by Luis Rijo
Retail   -   Mar 27, 2026 OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push
OTTO Advertising

OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains.

by Luis Rijo
AI   -   Mar 27, 2026 Why your customer decides in seconds now
3D orange shopping cart icon illustrating AI-powered consumer purchase decisions in 2026.

Google's February 2026 guide reveals how AI collapsed the consumer decision window - with 77% of AI Mode users making faster choices and 75% more confident ones.

by Luis Rijo
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