Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles

Retail - Feb 16, 2026 UK beauty retailer opens its customer data to programmatic buyers

THG Beauty retail data flows into Trade Desk programmatic advertising platform

THG Beauty Media partners with The Trade Desk to offer Cult Beauty and LOOKFANTASTIC data access, marking first UK retail beauty data available on self-serve basis.

by Luis Rijo

Social - Feb 16, 2026 Gucci breaks new ground with first luxury AI lens on Snapchat

Gucci's Sponsored AI Lens transforms Snapchat users into La Famiglia characters Principino and L'Incazzata

Luxury house launches generative AI-powered sponsored lens transforming users into La Famiglia characters across France, UK, UAE and Saudi Arabia on February 9, 2026.

by Luis Rijo

Video - Feb 16, 2026 Why your YouTube subscriber count keeps dropping (and it's normal)

YouTube subscriber counters showing fluctuating numbers with data particles flowing in multiple directions

YouTube clarifies subscriber fluctuations are routine maintenance, removing inactive accounts while updating counts daily based on subscriptions and unsubscribes.

by Luis Rijo

Social - Feb 16, 2026 Google tightens grip on screen time as Shorts timer hits zero

YouTube Shorts feed limit interface showing parental control options from 0 minutes to 2 hours or off

Google announces parental controls for YouTube Shorts including zero-minute timers and School time mode for Android devices on Safer Internet Day 2026.

by Luis Rijo

Video - Feb 16, 2026 Roku reaches profitability milestone with $1.22B platform revenue in Q4

Roku streaming platform showing revenue growth charts and monetization with Q4 2025 profitability

Streaming platform posts record free cash flow and net income while projecting 18% platform growth for 2026.

by Luis Rijo

Display - Feb 16, 2026 Google's new bidding trick calculates what first-time buyers are actually worth

Google Ads ROAS calculator showing DKK25 to DKK217.40 conversion value adjustment for new customers

Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years.

by Luis Rijo

AI - Feb 15, 2026 UC Berkeley unveils framework as AI agents threaten to outrun oversight

UC Berkeley agentic AI framework showing autonomous system risk management and governance controls

UC Berkeley's Center for Long-Term Cybersecurity releases first comprehensive risk-management profile for autonomous AI agents, establishing governance controls for systems that can independently execute decisions, use tools, and pursue goals with minimal human intervention.

by Luis Rijo

AI - Feb 15, 2026 OpenAI exec wants advertisers to ditch agencies and just prompt ChatGPT for ads

Asad Awan discusses OpenAI's vision for prompt-based advertising on The OpenAI Podcast

OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.

by Luis Rijo