Audio DAX brings DISQO's measurement tools to every audio campaign DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.
Video YouTube creators get TV-style measurement as Spotter partners with Comscore Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.
Data Influencers strike back with detailed contracts showing Honey violated terms Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
Retail PayPal's transaction graph shows what competitors can't see across merchants PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.
AI How IAB Tech Lab plans to prevent agentic AI's fragmentation problem IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.
Retail Google forces retailers to split product IDs by March 2026 Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.
AI Walmart Connect bets on AI agents to reshape retail advertising Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.
AI How Basis and Mediaocean's new deal could reshape advertising workflow automation Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.
Display Google opens prediction markets to advertising, but only for CFTC-regulated platforms Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.
Video UK bans junk food ads: why marketers now face jail time (just kidding) England implements sweeping restrictions on high fat, sugar and salt food marketing starting January 2026, drawing mixed reactions from industry stakeholders and health experts.
AI AI agents caught masquerading as humans to bypass website defenses xAI's Grok triggered 16 requests from 12 IPs using spoofed user agents while legitimate AI crawlers adopt adversarial tactics to evade detection systems.
Social Meta's value rules might actually cost more than they're worth Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.
Video Comscore unveils daily TV program tracking powered by AWS AI Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026.
AI Google's AI has a budget limit for each search query Research analyzing 7,060 queries reveals Google's Gemini allocates fixed 2,000-word budget per search, with top-ranked content receiving twice the grounding share of fifth-ranked sources.
Social Reddit's Max campaigns cut costs by 17% through AI optimization Reddit launches Max campaigns beta with AI-powered bidding delivering 17% lower CPA and 27% more conversions while opening automation insights.
AI PubMatic launches agentic advertising OS with live campaigns running PubMatic introduced AgenticOS on January 5, positioning the infrastructure as the first operating system built specifically for autonomous advertising execution across premium digital environments.
AI Stack Overflow traffic collapses as AI tools reshape how developers code Monthly question volume plummets from 200,000 to below 50,000 since ChatGPT launch, threatening the platform's survival as programmers abandon community forums.
Video YouTube's demonetization system silences journalism while fraud thrives Content creator's Epstein investigation was demonetized despite 98.9% approval rating, while deepfake scams using his likeness remain on platform.
AI Marketing platform shifts and algorithm volatility mark week's industry news Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.
AI Google engineer's Claude Code confession rattles engineering teams Google principal engineer reveals AI coding tool replicated year-long distributed systems work in one hour, sparking debate over development productivity.
Audio KPop Demon Hunters' Golden leads YouTube music charts YouTube's December 26, 2025-January 1, 2026 charts show Golden by KPop Demon Hunters Cast leading globally with 72.3 million views while regional preferences create fragmented markets.
AI How GDPR strangled European tech before it could compete New research reveals privacy regulation drove US investors from Europe, cutting venture capital by 20% and forcing tech startups to rely on local funding ill-equipped for global growth.
AI Amazon AI scraping project creates unauthorized listings for small brands Amazon AI scraping via Project Starfish creates unauthorized listings for independent brands. Small retailers report hallucinations and broken customer trust.
Retail Amazon Canada implements strict ownership verification to meet KYC rules Amazon.ca now requires a self-attestation document from sellers to verify beneficial ownership, following updated Canadian KYC regulations for disbursements.
Display Is your site finally ready? The new math behind premium ad network approvals Raptive and Mediavine shift eligibility rules as Google’s 2025 core updates disrupt traffic. Discover the technical requirements and revenue thresholds for sites.
